Brand and Marketing Services for Helsinki City

The procurement is for services related to the development and management of branding and marketing, including planning, implementation, and consulting for various target groups. The branding and marketing efforts of the City of Helsinki are based on the city strategy and branding guidelines. The branding guidelines define how the operators of the city group implement the Helsinki brand. Users of the service are responsible for planning, implementing, and developing the marketing of their own operations and services. The users include the central administration of the City of Helsinki and its sectors, as well as registered partners of Helsinki Corporate Procurement Ltd. A framework agreement will be established for this procurement. Four suppliers will be selected for the framework agreement, unless there are fewer qualifying suppliers. The estimated maximum value of the procurement is 6 million euros (excluding VAT). This estimated value includes the initial contract period of 2 years and possible option periods of 1+1 years. The maximum value of the procurement does not bind the buyer. The subject of the procurement is defined in more detail in this request for proposals and its attachments.