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    ContractsPost-1945 Conflict Audience Research at Imperial War Museum
    Closed contract

    Post-1945 Conflict Audience Research at Imperial War Museum

    Contract value
    £15k
    Closed 21 Aug 2026

    IWM seeks a research partner to conduct audience insights research on post-1945 conflict displays across three museum locations to improve visitor engagement and understanding.

    🇬🇧United Kingdom· LondonPublished 28 Jul 2026· 3 months agoviaFind a Tender
    Contract value
    £15k
    Closed 21 Aug 2026
    Tender deadline passed on 21 Aug 2026.

    Decision brief

    4 fields
    • Contract value
      est.£15,000
      Pounds sterling
    • Tender closed
      21 Aug 2026
      2 months ago
    • Sector
      Research & Innovation
      Browse related listings
    • Location
      🇬🇧United Kingdom
      London

    Lifecycle

    Closed

    Tender closed on 21 Aug 2026. Awaiting award.

    28 Jul 2026Today21 Aug 2026

    Brief

    The Imperial War Museum (IWM) is seeking a research partner to conduct formative audience insights research across three locations: IWM London, IWM Duxford, and IWM North. The research will explore visitor and non-visitor awareness, motivations, interests, and expectations relating to post-1945 conflict displays, including both permanent and temporary exhibitions. This research will help IWM better understand their target audiences and develop more effective engagement strategies for conflict-related content and exhibits.

    Track record

    1 award · 1 winner
    Thin record

    Only 1 prior award here — too little to read.

    In research innovation, IMPERIAL WAR MUSEUMS has awarded 1 contract to 1 supplier.

    Who wins here
    1. PEOPLE TREE RESEARCH ASSOCIATES LTD1× · 100%

    Across research innovation, the most active winners are WSP UK LIMITED, IPSOS MARKET RESEARCH LIMITED, IFF RESEARCH LIMITED — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Original closed notice on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06d4bf

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    Buyer
    IMPERIAL WAR MUSEUMS
    Sector
    Research & Innovation