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    ContractsMarketing Automation Platform Implementation for the National Gallery
    Closed contract

    Marketing Automation Platform Implementation for the National Gallery

    Contract value
    £316k
    Closed 7 Aug 2026

    Implement an integrated marketing automation platform with Tessitura CRM and e-commerce connectivity to enhance customer engagement and revenue for the National Gallery.

    🇬🇧United Kingdom· LondonPublished 8 Jul 2026· 2 months agoviaFind a Tender
    Contract value
    £316k
    Closed 7 Aug 2026
    Tender deadline passed on 7 Aug 2026.

    Decision brief

    4 fields
    • Contract value
      est.£316,000
      Pounds sterling
    • Tender closed
      7 Aug 2026
      1 months ago
    • Sector
      IT & Software
      Browse related listings
    • Location
      🇬🇧United Kingdom
      London

    Lifecycle

    Closed

    Tender closed on 7 Aug 2026. Awaiting award.

    8 Jul 2026Today7 Aug 2026

    Brief

    The National Gallery seeks an advanced, multi-channel Marketing Automation Platform to increase visitor engagement and revenue. The solution must integrate seamlessly with the organization's existing technology infrastructure, including Tessitura CRM database and current e-commerce systems. Key requirements include: intelligent use of CRM data to deliver personalized, timely customer journeys; off-the-shelf Tessitura integration (or confirmed roadmap delivery within 4-5 months); direct e-commerce integration or equivalent functionality to unify customer and shop-front data; and flexibility to accommodate future e-commerce infrastructure changes. The successful supplier must provide comprehensive implementation support over a 4-5 month period, including migration assistance, customized deployment, and sustained service delivery to ensure successful adoption and ongoing platform success.

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    Take action
    View on sourceFind a Tender

    Original closed notice on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06848e
    NG
    Buyer
    National Gallery
    Sector
    IT & Software