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    ContractsDigital Analytics Support Services for Imperial War Museums
    Awarded contract

    Digital Analytics Support Services for Imperial War Museums

    Awarded
    £160k
    Published 29 Jun 2026

    Imperial War Museums is seeking an experienced digital analytics partner to improve data analysis capabilities using Google Analytics, Google Tag Manager, and Power BI.

    🇬🇧United Kingdom· EnglandPublished 29 Jun 2026· 4 months agoviaFind a Tender
    Awarded
    £160k
    Published 29 Jun 2026

    Decision brief

    4 fields
    • Contract value
      £160,000
      Pounds sterling
    • Tender closed
      31 Jul 2026
      3 months ago
    • Sector
      IT & Software
      Browse related listings
    • Location
      🇬🇧United Kingdom
      England

    Suppliers

    1 supplier
    • AI
      ANYTHING IS POSSIBLE MEDIA LIMITED
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 4 months ago.

    29 Jun 2026Today31 Jul 2026

    Brief

    Imperial War Museums (IWM) is seeking a professional digital analytics services provider to enhance data analysis capabilities and generate actionable insights. The successful provider should demonstrate a pragmatic, collaborative approach and a proven track record in analyzing digital data. Required expertise includes proficiency in Google Analytics, Google Tag Manager, and Power BI, with the ability to transform complex reporting into practical, business-focused recommendations. This engagement will support IWM in improving their overall data analysis processes and building internal capacity for insight generation.

    Track record

    5 awards · 5 winners
    Open panel

    Mostly framework call-offs rather than head-to-head competition.

    In it software, IMPERIAL WAR MUSEUMS has awarded 5 contracts to 5 suppliers.

    Who wins here
    1. Return on Intelligence Europe Limited t/a EMERGN1× · 20%
    2. ANYTHING IS POSSIBLE MEDIA LIMITED1× · 20%
    3. 6B Digital Ltd1× · 20%
    4. Kerv Digital Limited1× · 20%
    5. MMCG Consultancy Services Limited1× · 20%

    Across it software, the most active winners are SOFTCAT PLC, PHOENIX SOFTWARE LTD, CIVICA UK LIMITED — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06bf62

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    Buyer
    IMPERIAL WAR MUSEUMS
    Sector
    IT & Software