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BidSonar is an independent index of public-sector opportunities. We aggregate data from official sources and are not affiliated with any procurement body. Data is licensed under the Open Government Licence v3.0 and the EU TED reuse notice.

    ContractsQualitative Research and User Experience Services
    Awarded contract

    Qualitative Research and User Experience Services

    Awarded
    £1m
    Published 19 Aug 2026

    Contract opportunity to perform qualitative research and user experience studies including interviews, usability testing, and behavioral analysis.

    🇬🇧United Kingdom· LondonPublished 19 Aug 2026· 3 weeks agoviaFind a Tender
    Awarded
    £1m
    Published 19 Aug 2026

    Decision brief

    4 fields
    • Contract value
      £1,000,000
      Pounds sterling
    • Closing date
      Rolling
      No closing date published
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      London

    Suppliers

    1 supplier
    • TI
      THINKS INSIGHT AND STRATEGY BRITAIN THINKS LTD
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 3 weeks ago.

    19 August 2026
    Awarded — no open tender advertised

    Brief

    This opportunity seeks a qualified vendor to conduct comprehensive qualitative research and user experience (UX) studies. The work will include gathering user feedback, conducting user interviews, usability testing, and analyzing user behavior to inform product or service improvements. The selected vendor should have expertise in research methodologies, data collection, analysis, and translating findings into actionable insights. This engagement aims to better understand user needs, pain points, and preferences to guide decision-making and enhance overall user satisfaction.

    Track record

    8 awards · 8 winners
    Open field

    No single supplier dominates the field.

    In professional services, NS&I has awarded 8 contracts to 8 suppliers.

    Who wins here
    1. ADDLESHAW GODDARD LLP1× · 13%
    2. Figma Inc1× · 13%
    3. Incisive Business Media Limited1× · 13%
    4. TIMELINEAPP TECH LIMITED1× · 13%
    5. THINKS INSIGHT AND STRATEGY BRITAIN THINKS LTD1× · 13%
    6. IPSOS MORI UK LIMITED1× · 13%

    +2 more suppliers

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, KPMG LLP, Hays Specialist Recruitment Ltd — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06e798
    NS
    Buyer
    NS&I
    Sector
    Professional Services