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    ContractsDigital Advertising Projection System for Sails of the South Gateway
    Closed contract

    Digital Advertising Projection System for Sails of the South Gateway

    Portsmouth City Council seeks market consultation on installing a modern digital projection advertising system on the iconic Sails of the South structure, exploring a concession partnership model with revenue sharing.

    🇬🇧United Kingdom· South EastPublished 9 Jul 2026· 3 months agoviaFind a Tender

    Decision brief

    4 fields
    • Contract value
      Not disclosed
      Source did not declare a figure
    • Closing date
      Not published
      No closing date published
    • Sector
      Media & Communications
      Browse related listings
    • Location
      🇬🇧United Kingdom
      South East

    Lifecycle

    Closed

    No longer open. Published 3 months ago.

    9 July 2026
    Closed — no tender deadline was published

    Brief

    Portsmouth City Council is conducting a market consultation to explore options for installing a modern digital projection advertising system on the Sails of the South, a prominent 43-metre landmark structure on the M275 gateway to Portsmouth. The structure receives approximately 31.4 million vehicle movements annually (86,000 per day), providing a high-visibility advertising opportunity. The Council is seeking information from the market on a Concession/Partnership Model (Option B) where an external operator would fund, install, maintain, and operate the projection system in exchange for revenue share, rather than the Council funding the installation directly. The proposed system would comprise three high-powered mapping projectors (one per sail) capable of displaying multiple rotating advertisements with remote content management, operating dusk to dawn (approximately 8 hours nightly). The system should support static and potentially animated content, subject to highway safety considerations. Interested organisations should complete the market consultation questionnaire on the InTend procurement portal to provide input on technical feasibility, commercial viability, and innovative solutions. This is a preliminary consultation to inform the Council's preferred delivery model and procurement approach; participation does not guarantee future work or provide competitive advantage.

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    View on sourceFind a Tender

    Original closed notice on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06c708

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    Buyer
    PORTSMOUTH CITY COUNCIL
    Sector
    Media & Communications