Developing Media Literacy Programs for the Workplace

Ofcom is seeking an organization to create an evidence-based model for integrating media literacy into employer-led digital skills and workforce development programs. This opportunity addresses Ofcom's statutory duty to promote media literacy by targeting working-age adults through their employers. The successful bidder will develop practical guidance, implementation frameworks, and recommendations that help employers embed media literacy alongside existing digital capability and AI skills training. Deliverables include a final report, implementation framework, employer guidance documents, and strategic recommendations. The work will integrate Ofcom's Media Literacy Outcomes Framework, the Essential Digital Skills Framework, relevant AI capability frameworks, existing employer workforce development activities, and workforce research to identify effective implementation approaches suitable for wider adoption across the employer sector.