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    ContractsEngland Tourism Product Audit and Training Using AI Tools
    Closed contract

    England Tourism Product Audit and Training Using AI Tools

    Contract value
    £120k
    Closed 15 Sept 2026

    VisitEngland is seeking AI experts to build an automated tourism product audit system and training program to help regional partnerships identify and improve England's visitor experiences.

    🇬🇧United Kingdom· West MidlandsPublished 25 Aug 2026· 2 months agoviaFind a Tender
    Contract value
    £120k
    Closed 15 Sept 2026
    Tender deadline passed on 15 Sept 2026.

    Decision brief

    4 fields
    • Contract value
      est.£120,000
      Pounds sterling
    • Tender closed
      15 Sept 2026
      2 months ago
    • Sector
      IT & Software
      Browse related listings
    • Location
      🇬🇧United Kingdom
      West Midlands

    Lifecycle

    Closed

    Tender closed on 15 Sept 2026. Awaiting award.

    25 Aug 2026Today15 Sept 2026

    Brief

    VisitEngland seeks suppliers with strong artificial intelligence expertise to develop an AI-enabled audit system that inventories England's tourism products and experiences, segmented by market priority and regional Local Visitor Economy Partnerships (LVEPs). The project includes three main components: (1) an AI-powered product and experience audit that builds on existing initial audit work, (2) a national analytical tool that transforms audit data into actionable, region-filtered insights for LVEPs, and (3) training and knowledge transfer to enable the LVEP network to effectively use these tools. VisitEngland will provide initial audit data, product listings from LVEPs, and a required data schema. Suppliers may bid for either Lot 1 (Product and Experience Audit and Tools) or Lot 2 (Training and Knowledge Transfer), or both lots, with separate evaluation for each. No specific AI model, platform, or vendor is mandated; suppliers should propose the technology stack that best meets requirements while meeting intellectual property, data protection, security, and accessibility standards.

    Track record

    2 awards · 2 winners
    Open panel

    Mostly framework call-offs rather than head-to-head competition.

    In it software, British Tourist Authority t/a VisitBritain/VisitEngland has awarded 2 contracts to 2 suppliers.

    Who wins here
    1. People Untapped Limited1× · 50%
    2. ATAMIS LTD1× · 50%

    Across it software, the most active winners are SOFTCAT PLC, PHOENIX SOFTWARE LTD, CIVICA UK LIMITED — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Original closed notice on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06eb3e

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    Buyer
    British Tourist Authority t/a VisitBritain/VisitEngland
    Sector
    IT & Software