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    ContractsAnalytics 360 with Google Analytics 4 Properties
    Awarded contract

    Analytics 360 with Google Analytics 4 Properties

    Awarded
    £116.1k
    Published 27 Aug 2026

    Procure Analytics 360 with GA4 web analytics services through direct award via CCS G-Cloud 14 Framework.

    🇬🇧United KingdomPublished 27 Aug 2026· 1 months agoviaContracts Finder
    Awarded
    £116.1k
    Published 27 Aug 2026

    Decision brief

    4 fields
    • Contract value
      £116,100
      Pounds sterling
    • Tender closed
      20 Oct 2025
      12 months ago
    • Sector
      IT & Software
      Browse related listings
    • Location
      🇬🇧United Kingdom

    Suppliers

    1 supplier
    • ME
      Merkle
      Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 1 months ago.

    27 Aug 2026Today20 Oct 2025

    Brief

    This is a web data analytics service opportunity available through direct award under the CCS G-Cloud 14 Framework (reference: RM1557.14). The service provides Analytics 360 capabilities integrated with Google Analytics 4 (GA4) properties, enabling organizations to collect, analyze, and visualize web traffic and user behavior data. This procurement is processed via direct award, streamlining the contracting process for eligible buyers.

    Track record

    3 awards · 3 winners
    Open field

    No single supplier dominates the field.

    In it software, British Tourist Authority t/a VisitBritain/VisitEngland has awarded 3 contracts to 3 suppliers.

    Who wins here
    1. Merkle1× · 33%
    2. Runtime Collective t/a/Brandwatch1× · 33%
    3. TELEFONICA TECH UK DATA & AI LIMITED1× · 33%

    Across it software, the most active winners are SOFTCAT PLC, PHOENIX SOFTWARE LTD, INSIGHT DIRECT UK LIMITED — the field to beat, or your route in as a partner.

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    Take action
    View on sourceContracts Finder

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    contractsfinder.service.gov.uk
    Record ID
    76b742db-74e6-4f52-9073-30640bd42987-912261

    Your fit

    Could you win the next one?

    This went to Merkle. Sonar reads British Tourist Authority t/a VisitBritain/VisitEngland's work like this against your business — who holds it, and whether you could compete or partner next time.

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    BT
    Buyer
    British Tourist Authority t/a VisitBritain/VisitEngland
    Sector
    IT & Software