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    ContractsResearch into AI Adoption in DCMS Sectors
    Open tender

    Research into AI Adoption in DCMS Sectors

    Contract value
    £1.5m
    Published 27 Jul 2026

    DCMS seeks research evidence on how AI adoption works in practice across sectors, using ethnographic studies and randomised controlled trials to identify effective policies and real-world implementation challenges.

    🇬🇧United Kingdom· LondonPublished 27 Jul 2026· 1 months agoviaFind a Tender
    Contract value
    £1.5m
    Published 27 Jul 2026

    Decision brief

    4 fields
    • Contract value
      £1,500,000indicative
      Pounds sterling
    • Closing date
      Rolling
      No closing date published
    • Sector
      Research & Innovation
      Browse related listings
    • Location
      🇬🇧United Kingdom
      London

    Lifecycle

    Open

    Open tender — no closing date published. Opened 1 months ago.

    27 July 2026
    Open tender · no closing date published

    Brief

    The Department for Culture, Media and Sport (DCMS) is commissioning research to understand how AI adoption works in practice across its sectors. The project has two main components: (1) An ethnographic study examining how businesses and their employees actually use AI tools in their work, including challenges faced and benefits realised; and (2) Randomised controlled trials (RCTs) testing policy interventions to support AI adoption. Rather than relying on self-reported data, this project prioritises robust, direct evidence of what works. Bidders may propose alternative methodologies if justified. The work will be procured through either a Competitive Flexible Procedure under the Procurement Act 2023 or the RM6126 Research and Insights framework. This forms part of the DCMS Science and Analysis R&D Programme and will run from 2027-2030 alongside related research projects on audience information pathways, cultural engagement tracking, and major event impact assessment.

    Track record

    5 awards · 5 winners
    Open field

    No single supplier dominates the field.

    In research innovation, DEPARTMENT FOR CULTURE MEDIA AND SPORT has awarded 5 contracts to 5 suppliers.

    Who wins here
    1. Economic Insight1× · 20%
    2. ALMA ECONOMICS LIMITED1× · 20%
    3. THINKS INSIGHT AND STRATEGY BRITAIN THINKS LTD1× · 20%
    4. Frontier Economics1× · 20%
    5. Radiocentre Ltd1× · 20%

    Across research innovation, the most active winners are WSP UK LIMITED, IPSOS MARKET RESEARCH LIMITED, IFF RESEARCH LIMITED — the field to beat, or your route in as a partner.

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    Take action
    View tender on sourceFind a Tender

    Full notice and submission process on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06d489
    DF
    Buyer
    DEPARTMENT FOR CULTURE MEDIA AND SPORT
    Sector
    Research & Innovation