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BidSonar is an independent index of public-sector opportunities. We aggregate data from official sources and are not affiliated with any procurement body. Data is licensed under the Open Government Licence v3.0 and the EU TED reuse notice.

    ContractsSearch Engine and Generative Engine Optimisation Consultancy Services
    Closed contract

    Search Engine and Generative Engine Optimisation Consultancy Services

    Contract value
    £175k
    Closed 7 Sept 2026

    Provide specialist SEO, GEO and AI search visibility consultancy services to Imperial War Museums to improve organic search performance and digital discoverability across search engines and AI-powered platforms over a two-year initial contract with optional extensions.

    🇬🇧United Kingdom· LondonPublished 5 Aug 2026· 2 months agoviaFind a Tender
    Contract value
    £175k
    Closed 7 Sept 2026
    Tender deadline passed on 7 Sept 2026.

    Decision brief

    4 fields
    • Contract value
      est.£175,000
      Pounds sterling
    • Tender closed
      7 Sept 2026
      3 weeks ago
    • Sector
      IT & Software
      Browse related listings
    • Location
      🇬🇧United Kingdom
      London

    Lifecycle

    Closed

    Tender closed on 7 Sept 2026. Awaiting award.

    5 Aug 2026Today7 Sept 2026

    Brief

    Imperial War Museums (IWM) is seeking a supplier to provide ongoing consultancy and advisory support for Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO) across its digital estate. The successful supplier will partner with IWM's content, digital and technical teams to enhance organic search performance, online discoverability and visibility across traditional search engines and AI-driven search platforms. Key service areas include: technical SEO audits and recommendations, content optimisation and strategy, keyword research and search intent analysis, GEO and AI visibility consultancy, answer engine optimisation for AI assistants, structured data and schema markup recommendations, search analytics and performance reporting, user journey optimisation, website discoverability improvements, and training for internal teams. The appointment is for an initial two-year term with options to extend for two additional one-year periods. Contract value reflects anticipated use of all extension options. The supplier will help IWM increase reach and engagement across search engines and AI-powered discovery platforms while establishing robust performance measurement frameworks and future-proofing digital discoverability strategies. Tenderbox Access Code: Z7D9YGM2Y4

    Track record

    4 awards · 4 winners
    Open panel

    Mostly framework call-offs rather than head-to-head competition.

    In it software, IMPERIAL WAR MUSEUMS has awarded 4 contracts to 4 suppliers.

    Who wins here
    1. Return on Intelligence Europe Limited t/a EMERGN1× · 25%
    2. 6B Digital Ltd1× · 25%
    3. Kerv Digital Limited1× · 25%
    4. MMCG Consultancy Services Limited1× · 25%

    Across it software, the most active winners are SOFTCAT PLC, PHOENIX SOFTWARE LTD, INSIGHT DIRECT UK LIMITED — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Original closed notice on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06dc31
    IW
    Buyer
    IMPERIAL WAR MUSEUMS
    Sector
    IT & Software