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    ContractsActivity Check-In Qualitative Research Study
    Awarded contract

    Activity Check-In Qualitative Research Study

    Awarded
    £300k
    Published 1 Oct 2026

    Sport England seeks a research partner to conduct qualitative research on population engagement with sport and physical activity to inform their 2026-31 strategic plan.

    🇬🇧United KingdomPublished 1 Oct 2026· 1 month agoviaContracts Finder
    Awarded
    £300k
    Published 1 Oct 2026

    Decision brief

    4 fields
    • Contract value
      £300,000
      Pounds sterling
    • Tender closed
      16 Feb 2026
      9 months ago
    • Sector
      Research & Innovation
      Browse related listings
    • Location
      🇬🇧United Kingdom

    Suppliers

    1 supplier
    • TI
      THINKS INSIGHT AND STRATEGY BRITAIN THINKS LTD
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 1 month ago.

    1 Oct 2026Today16 Feb 2026

    Brief

    Sport England is seeking a research partner to retender their Activity Check-In qualitative research program. The successful bidder will conduct in-depth research to build understanding of how the population engages with sport and physical activity, including factors driving behavioral and attitudinal changes. Key objectives include identifying what influences participation patterns and understanding the implications for Sport England and its partners' strategic planning. This research is critical for developing insights to support Sport England's medium-term plan for 2026-31 and the next phase of their Uniting the Movement strategy. Suppliers should have expertise in qualitative research methodology, sports participation analysis, and behavioral insights. The work will inform strategic decision-making across Sport England's portfolio.

    Track record

    6 awards · 6 winners
    Open field

    No single supplier dominates the field.

    In research innovation, SPORT ENGLAND has awarded 6 contracts to 6 suppliers.

    Who wins here
    1. WAVEMAKER LIMITED1× · 17%
    2. MANCHESTER METROPOLITAN UNIVERSITY1× · 17%
    3. Savanta Group Ltd1× · 17%
    4. Substance 2005 Limited1× · 17%
    5. THINKS INSIGHT AND STRATEGY BRITAIN THINKS LTD1× · 17%
    6. Walnut Unlimited LTD1× · 17%

    Across research innovation, the most active winners are WSP UK LIMITED, IPSOS MARKET RESEARCH LIMITED, IFF RESEARCH LIMITED — the field to beat, or your route in as a partner.

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    Take action
    View on sourceContracts Finder

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    contractsfinder.service.gov.uk
    Record ID
    10012254-df2a-4f24-8ec0-70fcf44471dd-916185

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    Buyer
    SPORT ENGLAND
    Sector
    Research & Innovation