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    ContractsEconometric Analysis of This Girl Can Campaign Impact
    Awarded contract

    Econometric Analysis of This Girl Can Campaign Impact

    Awarded
    £17.6k
    Published 1 Oct 2026

    Conduct econometric analysis to evaluate the This Girl Can campaign's impact on physical activity across diverse female populations and age groups.

    🇬🇧United Kingdom· East MidlandsPublished 1 Oct 2026· 3 weeks agoviaFind a Tender
    Awarded
    £17.6k
    Published 1 Oct 2026

    Decision brief

    4 fields
    • Contract value
      £17,600
      Pounds sterling
    • Closing date
      Not published
      No closing date published
    • Sector
      Research & Innovation
      Browse related listings
    • Location
      🇬🇧United Kingdom
      East Midlands

    Suppliers

    1 supplier
    • WA
      WAVEMAKER LIMITED
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 3 weeks ago.

    1 October 2026
    Awarded — no open tender advertised

    Brief

    This opportunity seeks to evaluate the effectiveness of the This Girl Can campaign through econometric modelling. The research will assess campaign impact by analyzing how different channels, messages, and activations influence reported physical activity engagement, as well as measure population-level changes in physical activity associated with the campaign. The study focuses on understanding outcomes across all women, lower socioeconomic group (LSEG) women, and specific target audiences including inactive women aged 14-74, with particular emphasis on those who are Black, South Asian Muslim, pregnant, have a child under 1 year old, or are aged 55-74. A feasibility study was completed in 2025 to validate the use of econometric modelling for addressing both campaign and population-level research objectives. Suppliers should have expertise in econometric modelling, campaign evaluation, physical activity research, and analysis of diverse population subgroups.

    Track record

    6 awards · 6 winners
    Open field

    No single supplier dominates the field.

    In research innovation, SPORT ENGLAND has awarded 6 contracts to 6 suppliers.

    Who wins here
    1. WAVEMAKER LIMITED1× · 17%
    2. MANCHESTER METROPOLITAN UNIVERSITY1× · 17%
    3. Savanta Group Ltd1× · 17%
    4. Substance 2005 Limited1× · 17%
    5. THINKS INSIGHT AND STRATEGY BRITAIN THINKS LTD1× · 17%
    6. Walnut Unlimited LTD1× · 17%

    Across research innovation, the most active winners are IPSOS MARKET RESEARCH LIMITED, WSP UK LIMITED, IFF RESEARCH LIMITED — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-077eeb

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    Buyer
    SPORT ENGLAND
    Sector
    Research & Innovation