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BidSonar is an independent index of public-sector opportunities. We aggregate data from official sources and are not affiliated with any procurement body. Data is licensed under the Open Government Licence v3.0 and the EU TED reuse notice.

    ContractsDevelop an Econometric Model for Rail Industry Revenue Analysis
    Awarded contract

    Develop an Econometric Model for Rail Industry Revenue Analysis

    Awarded
    £7.3m
    Published 6 Aug 2026

    Partner needed to develop an econometric model measuring marketing investment impact across 14 UK train operating companies for the Rail Delivery Group.

    🇬🇧United Kingdom· LondonPublished 6 Aug 2026· 2 weeks agoviaFind a Tender
    Awarded
    £7.3m
    Published 6 Aug 2026

    Decision brief

    4 fields
    • Contract value
      £7,347,993
      Pounds sterling
    • Closing date
      Rolling
      No closing date published
    • Sector
      Transport & Logistics
      Browse related listings
    • Location
      🇬🇧United Kingdom
      London

    Suppliers

    1 supplier
    • AD
      Adclaro
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 2 weeks ago.

    6 August 2026
    Awarded — no open tender advertised

    Brief

    The Rail Delivery Group (RDG) is seeking a partner to design and build an independent, robust econometric model that evaluates and optimizes the return on investment of marketing and revenue-generating activities across the UK rail industry. The model will analyze data from 14 Train Operating Companies (TOCs), including both Directly Funded Train Operators (DFTO) and non-DFTO operators, as well as national initiatives delivered by RDG. The successful partner will help RDG understand the impact of marketing investments on revenue, enabling data-driven decision-making and strategic optimization across the industry. Required expertise includes econometric modeling, rail industry knowledge, data analysis, and experience with multi-stakeholder projects.

    Track record

    1 award · 1 winner
    Thin record

    Only 1 prior award here — too little to read.

    In transport logistics, Rail Delivery Group has awarded 1 contract to 1 supplier.

    Who wins here
    1. Adclaro1× · 100%

    Across transport logistics, the most active winners are Key Travel Limited, Cork Metal Company Limited, Perk UK Limited — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-060d5d
    RD
    Buyer
    Rail Delivery Group
    Sector
    Transport & Logistics