Marketing Agency Services for Samaritans Ireland Awareness Campaign

Samaritans Ireland is seeking a qualified marketing agency to design and deliver a national integrated awareness campaign supporting its strategic plan 'Tackling Suicide Together' (2022–2029). The organisation aims to reduce suicide through increased awareness and improved access to emotional support services. Key challenges include low spontaneous brand awareness among adults aged 18–34 and public misunderstanding about the scope of services offered. The selected agency will develop and implement a comprehensive marketing campaign to address these gaps, increase brand recognition among the target demographic, and clarify service offerings to the general public. This is a single-source procurement for integrated marketing campaign services.