National Integrated Marketing Campaign for Suicide Awareness and Prevention

Samaritans Ireland is seeking a qualified marketing agency to develop and deliver a nationwide integrated marketing campaign supporting its strategic plan 'Tackling Suicide Together' (2022–2029). The campaign aims to reduce suicide through increased public awareness and improved access to emotional support services. Key objectives include: increasing spontaneous brand awareness among adults aged 18–34, clarifying public understanding of Samaritans Ireland's service offerings, and strengthening the organisation's brand presence despite its existing strong reputation and operational scale. The successful agency will manage all aspects of campaign design and execution, including strategy development, creative production, media planning, and performance measurement. Interested suppliers should have demonstrated experience in national awareness campaigns, mental health or social impact advertising, audience segmentation for younger demographics, and integrated multi-channel marketing delivery.