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    ContractsResearch on Consumer Attitudes Toward Food Safety Information Online
    Awarded contract

    Research on Consumer Attitudes Toward Food Safety Information Online

    Awarded
    £60k
    Published 23 Oct 2026

    Commission research to understand how consumers engage with food safety information online and develop evidence-based communication strategies to counter misinformation.

    🇬🇧United Kingdom· Yorkshire and the HumberPublished 23 Oct 2026· YesterdayviaFind a Tender
    Awarded
    £60k
    Published 23 Oct 2026

    Decision brief

    4 fields
    • Contract value
      £59,990
      Pounds sterling
    • Closing date
      Not published
      No closing date published
    • Sector
      Research & Innovation
      Browse related listings
    • Location
      🇬🇧United Kingdom
      Yorkshire and the Humber

    Suppliers

    1 supplier
    • SA
      The Social Agency/Basis Social Limited
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published yesterday.

    23 October 2026
    Awarded — no open tender advertised

    Brief

    This research services opportunity seeks to explore how consumers perceive, trust, and engage with food-related information found online. The research will examine consumer attitudes and behaviours regarding food safety messaging and identify effective communication strategies to build consumer confidence. Findings will inform public health communications, stakeholder engagement activities, and future policy development. This work is being called off from the Social Science Research Call-Off contract C425727 and requires research expertise in consumer behaviour, trust dynamics, and communication effectiveness.

    Track record

    21 awards · 13 winners
    Open field

    No single supplier dominates the field.

    In research innovation, FOOD STANDARDS AGENCY has awarded 21 contracts to 13 suppliers.

    Who wins here
    1. The Social Agency/Basis Social Limited5× · 24%
    2. FERA SCIENCE LIMITED3× · 14%
    3. CATALYTIC AI LTD2× · 10%
    4. Cambridge University Technical Services Limited2× · 10%
    5. UNIVERSITY OF BIRMINGHAM1× · 5%
    6. University of Oxford (Centre for Genomic Pathogen Surveillance)1× · 5%

    +7 more suppliers

    Across research innovation, the most active winners are IPSOS MARKET RESEARCH LIMITED, WSP UK LIMITED, IFF RESEARCH LIMITED — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-078e9b

    Your fit

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    Buyer
    FOOD STANDARDS AGENCY
    Sector
    Research & Innovation