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    ContractsScottish Consumer Market Segmentation Study
    Awarded contract

    Scottish Consumer Market Segmentation Study

    Awarded
    £104.6k
    Published 10 Jul 2026

    Update Scotland's consumer segmentation model to help businesses understand regional market opportunities and consumer preferences.

    🇬🇧United KingdomPublished 10 Jul 2026· 1 months agoviaFind a Tender
    Awarded
    £104.6k
    Published 10 Jul 2026

    Decision brief

    4 fields
    • Contract value
      £104,640
      Pounds sterling
    • Closing date
      Rolling
      No closing date published
    • Sector
      Research & Innovation
      Browse related listings
    • Location
      🇬🇧United Kingdom

    Suppliers

    1 supplier
    • DH
      Decision House
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 1 months ago.

    10 July 2026
    Awarded — no open tender advertised

    Brief

    This research project aims to develop and update a comprehensive consumer segmentation model for Scotland and its regions. The segmentation model will categorize the Scottish consumer market into distinct groups based on demographic, behavioral, and psychographic characteristics. This updated model will provide valuable insights into consumer preferences, purchasing patterns, and market opportunities across different Scottish regions. The research will help organizations better understand their target markets, tailor marketing strategies, and identify new business opportunities within Scotland's diverse consumer base.

    Track record

    1 award · 1 winner
    Thin record

    Only 1 prior award here — too little to read.

    In research innovation, VisitScotland has awarded 1 contract to 1 supplier.

    Who wins here
    1. Decision House1× · 100%

    Across research innovation, the most active winners are IPSOS MARKET RESEARCH LIMITED, WSP UK LIMITED, TUV SUD LIMITED — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-05d9e2
    VI
    Buyer
    VisitScotland
    Sector
    Research & Innovation