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    ContractsMobile Phone Mobility Data Services for Tourism Analysis
    Closed contract

    Mobile Phone Mobility Data Services for Tourism Analysis

    Contract value
    £330k
    Closed 4 Aug 2026

    VisitBritain requires anonymised mobile phone mobility data to measure tourism marketing effectiveness and regional impact across the UK.

    🇬🇧United Kingdom· West MidlandsPublished 30 Jun 2026· 2 months agoviaFind a Tender
    Contract value
    £330k
    Closed 4 Aug 2026
    Tender deadline passed on 4 Aug 2026.

    Decision brief

    4 fields
    • Contract value
      est.£330,000
      Pounds sterling
    • Tender closed
      4 Aug 2026
      1 months ago
    • Sector
      IT & Software
      Browse related listings
    • Location
      🇬🇧United Kingdom
      West Midlands

    Lifecycle

    Closed

    Tender closed on 4 Aug 2026. Awaiting award.

    30 Jun 2026Today4 Aug 2026

    Brief

    VisitBritain seeks anonymised mobile phone mobility data to enhance its analytics capabilities. This granular, real-time data will feed into the Media Mix Model, an econometric analysis tool that measures the impact of VisitBritain's marketing initiatives on UK tourism and quantifies regional differences in campaign effectiveness. Suppliers can source mobility data through various methods including software development kits (SDKs) embedded in mobile applications, GPS tracking, or passive WiFi monitoring. Both specialised mobility data providers and mobile network operators are eligible to bid for this contract.

    Track record

    3 awards · 3 winners
    Open field

    No single supplier dominates the field.

    In it software, British Tourist Authority t/a VisitBritain/VisitEngland has awarded 3 contracts to 3 suppliers.

    Who wins here
    1. Merkle1× · 33%
    2. Runtime Collective t/a/Brandwatch1× · 33%
    3. TELEFONICA TECH UK DATA & AI LIMITED1× · 33%

    Across it software, the most active winners are SOFTCAT PLC, PHOENIX SOFTWARE LTD, INSIGHT DIRECT UK LIMITED — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Original closed notice on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06bfdd
    BT
    Buyer
    British Tourist Authority t/a VisitBritain/VisitEngland
    Sector
    IT & Software