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    ContractsCreative Advertising Partner for Keep Life Flowing Campaign
    Open tender

    Creative Advertising Partner for Keep Life Flowing Campaign

    Contract value
    £3.2m
    Published 1 Oct 2026

    Lead creative advertising agency needed to evolve and protect the 'Keep Life Flowing' campaign while delivering innovative solutions for water conservation and behaviour change.

    🇬🇧United Kingdom· East of EnglandPublished 1 Oct 2026· 1 month agoviaFind a Tender
    Contract value
    £3.2m
    Published 1 Oct 2026

    Decision brief

    4 fields
    • Contract value
      est.£3,200,000
      Pounds sterling
    • Closing date
      Rolling
      No closing date published
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      East of England

    Lifecycle

    Open

    Open tender — no closing date published. Opened 1 month ago.

    1 October 2026
    Open tender · no closing date published

    Brief

    Affinity Water is seeking a creative advertising agency to serve as the lead creative partner for the 'Keep Life Flowing' water conservation campaign. The successful agency will be responsible for evolving and protecting the established visual identity, tone of voice, and brand principles while adapting the platform to support changing water resource conditions and behaviour change objectives. Key services include brand strategy and positioning, advertising creative development, TV and radio production, digital content and video creation, and social media advertising. The focus is on evolution rather than reinvention, ensuring the campaign remains recognisable and consistent while becoming more flexible and responsive to support Affinity Water's water reduction targets and future objectives.

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    Take action
    View tender on sourceFind a Tender

    Full notice and submission process on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-077eb5

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    AW
    Buyer
    AFFINITY WATER LIMITED
    Sector
    Professional Services