Paid Media Services Supplier for Water Conservation Campaign

Affinity Water is seeking a strategic paid media supplier or suppliers to develop, plan, activate, optimize and evaluate an ongoing paid media program supporting the 'Keep Life Flowing' water saving and behaviour change campaign. The program runs year-round to support annual water reduction targets that reset on 1 April 2027, with campaign launch required by April 2027 to address potential early heatwaves and increased demand periods. The successful supplier(s) must provide comprehensive paid media services including: paid media strategy development, market insight and analytics, media and channel planning, media buying across multiple platforms, and execution across TV, radio, performance digital channels, and social media. This is an opportunity for experienced media agencies to demonstrate strategic capability in driving behavior change through integrated, multi-channel paid media campaigns.