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    ContractsAthlete and Team Engagement Services for Glasgow Commonwealth Games 2026 and Birmingham European Athletics Championships 2026
    Awarded contract

    Athlete and Team Engagement Services for Glasgow Commonwealth Games 2026 and Birmingham European Athletics Championships 2026

    Awarded
    £166k
    Published 22 May 2026

    Deliver athlete engagement, media training, and content syndication services for the Glasgow Commonwealth Games 2026 and Birmingham European Athletics Championships, promoting National Lottery funding impact across UK home nations.

    🇬🇧United Kingdom· EnglandPublished 22 May 2026· 5 months agoviaFind a Tender
    Awarded
    £166k
    Published 22 May 2026

    Decision brief

    4 fields
    • Contract value
      £166,000
      Pounds sterling
    • Closing date
      Not published
      No closing date published
    • Sector
      Media & Communications
      Browse related listings
    • Location
      🇬🇧United Kingdom
      England

    Suppliers

    1 supplier
    • BM
      BEAT MEDIA GROUP LIMITED
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 5 months ago.

    22 May 2026
    Awarded — no open tender advertised

    Brief

    This contract seeks a service provider to deliver comprehensive athlete and team engagement services for two major sporting events: the Glasgow 2026 Commonwealth Games (23 July - 2 August 2026) and the European Athletics Championships in Birmingham (10-16 August 2026). The successful supplier will be responsible for: creating social media content through unique athlete and team access across all UK home nations (England, Scotland, Wales, and Northern Ireland); providing media training for communications teams, team leaders, CEOs, and chairs to ensure consistent acknowledgement of National Lottery funding in all media interactions; syndicating content to relevant local and national UK media outlets; and developing and executing an end-to-end content production, amplification, and syndication strategy that tells the story of how National Lottery funding has supported teams, athletes, and sports development. The contract combines content creation, media relations, and strategic communications to maximize the visibility and impact of National Lottery investment across both sporting events.

    Track record

    7 awards · 7 winners
    Open field

    No single supplier dominates the field.

    In professional services, THE NATIONAL LOTTERY COMMUNITY FUND has awarded 7 contracts to 7 suppliers.

    Who wins here
    1. ECHO RESEARCH LIMITED1× · 14%
    2. THE YOUNG FOUNDATION1× · 14%
    3. Caribbean & African Health Network1× · 14%
    4. Starfish Search Limited1× · 14%
    5. IPSOS MARKET RESEARCH LIMITED1× · 14%
    6. Morgan Hunt1× · 14%

    +1 more supplier

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, PROMAR INTERNATIONAL, KPMG LLP — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06a22f

    Your fit

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    This went to BEAT MEDIA GROUP LIMITED. Sonar reads THE NATIONAL LOTTERY COMMUNITY FUND's work like this against your business — who holds it, and whether you could compete or partner next time.

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    Buyer
    THE NATIONAL LOTTERY COMMUNITY FUND
    Sector
    Media & Communications