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BidSonar is an independent index of public-sector opportunities. We aggregate data from official sources and are not affiliated with any procurement body. Data is licensed under the Open Government Licence v3.0 and the EU TED reuse notice.

    ContractsCustomer Feedback Analysis Software
    Awarded contract

    Customer Feedback Analysis Software

    Status
    Awarded
    Published 29 Oct 2026

    Software platform that analyzes customer feedback and sentiment to inform service improvements and business decisions.

    🇬🇧United Kingdom· South WestPublished 29 Oct 2026· 3 days agoviaFind a Tender
    Status
    Awarded
    Published 29 Oct 2026

    Decision brief

    4 fields
    • Contract value
      Not disclosed
      Source did not declare a figure
    • Closing date
      Not published
      No closing date published
    • Sector
      IT & Software
      Browse related listings
    • Location
      🇬🇧United Kingdom
      South West

    Suppliers

    1 supplier
    • NW
      NERDS WITH WORDS LTD
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 3 days ago.

    29 October 2026
    Awarded — no open tender advertised

    Brief

    This opportunity seeks a customer voice and sentiment analysis tool designed to integrate customer feedback into service improvement initiatives, governance frameworks, and operational decision-making processes. The solution should enable organizations to systematically collect, analyze, and act on customer sentiment data to drive organizational improvements and enhance service delivery. Suppliers should demonstrate capability in natural language processing, sentiment classification, feedback aggregation across multiple channels, and reporting functionality that supports data-driven decision-making at multiple organizational levels.

    Track record

    6 awards · 6 winners
    Open field

    No single supplier dominates the field.

    In it software, ASTER GROUP LIMITED has awarded 6 contracts to 6 suppliers.

    Who wins here
    1. Data Protection People Ltd1× · 17%
    2. TRANSPARITY SOLUTIONS LIMITED1× · 17%
    3. MHR International UK Ltd1× · 17%
    4. ORTEC FINANCE LIMITED1× · 17%
    5. AMILLAN LIMITED1× · 17%
    6. NERDS WITH WORDS LTD1× · 17%

    Across it software, the most active winners are SOFTCAT PLC, PHOENIX SOFTWARE LTD, INSIGHT DIRECT UK LIMITED — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-079385

    Your fit

    Could you win the next one?

    This went to NERDS WITH WORDS LTD. Sonar reads ASTER GROUP LIMITED's work like this against your business — who holds it, and whether you could compete or partner next time.

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    AG
    Buyer
    ASTER GROUP LIMITED
    Sector
    IT & Software