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    ContractsTransport User Personas Refresh and Enhancement
    Awarded contract

    Transport User Personas Refresh and Enhancement

    Awarded
    £500k
    Published 24 Aug 2026

    Refresh and expand the Transport User Personas tool to include new transport modes, improve rural coverage, and add interactive features for enhanced policy-making support by September 2027.

    🇬🇧United KingdomPublished 24 Aug 2026· 1 months agoviaContracts Finder
    Awarded
    £500k
    Published 24 Aug 2026

    Decision brief

    4 fields
    • Contract value
      £500,000
      Pounds sterling
    • Tender closed
      8 Jul 2026
      2 months ago
    • Sector
      Research & Innovation
      Browse related listings
    • Location
      🇬🇧United Kingdom

    Suppliers

    1 supplier
    • IM
      IPSOS MARKET RESEARCH LIMITED
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 1 months ago.

    24 Aug 2026Today8 Jul 2026

    Brief

    This project involves updating and expanding the Transport User Personas tool, originally launched in 2023, to better support evidence-based policy-making and targeted communications across the transport sector. The refresh will include: updating datasets with current information; expanding coverage to new transport modes including road safety behavior, freight, aviation, and maritime; increasing representation of rural areas; redesigning the visual appearance and user interface; and implementing interactive chatbot-style functionality to help users quickly identify relevant personas for specific policy questions. The approximately 12-month project will culminate in a relaunched, modernized personas tool by September 2027, providing the department with enhanced capabilities to support its Improving Journeys for People strategic outcome.

    Track record

    20 awards · 11 winners
    Open field

    No single supplier dominates the field.

    In research innovation, DFTC DEPARTMENT FOR TRANSPORT has awarded 20 contracts to 11 suppliers.

    Who wins here
    1. SYSTRA5× · 25%
    2. IPSOS MARKET RESEARCH LIMITED3× · 15%
    3. UNIVERSITY OF LEEDS2× · 10%
    4. London Economics2× · 10%
    5. WSP UK LIMITED2× · 10%
    6. Agilysis1× · 5%

    +5 more suppliers

    Across research innovation, the most active winners are IPSOS MARKET RESEARCH LIMITED, WSP UK LIMITED, IFF RESEARCH LIMITED — the field to beat, or your route in as a partner.

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    Take action
    View on sourceContracts Finder

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    contractsfinder.service.gov.uk
    Record ID
    2334fddc-16e8-4c81-9ba9-2a76a114409b-911897
    DD
    Buyer
    DFTC DEPARTMENT FOR TRANSPORT
    Sector
    Research & Innovation