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BidSonar is an independent index of public-sector opportunities. We aggregate data from official sources and are not affiliated with any procurement body. Data is licensed under the Open Government Licence v3.0 and the EU TED reuse notice.

    ContractsTransport User Personas Refresh and Enhancement
    Awarded contract

    Transport User Personas Refresh and Enhancement

    Awarded
    £500k
    Published 24 Aug 2026

    Refresh and expand the Transport User Personas tool to include new transport modes, improve rural coverage, and add interactive features for enhanced policy-making support by September 2027.

    🇬🇧United KingdomPublished 24 Aug 2026· 3 days agoviaContracts Finder
    Awarded
    £500k
    Published 24 Aug 2026

    Decision brief

    4 fields
    • Contract value
      £500,000
      Pounds sterling
    • Tender closed
      8 Jul 2026
      1 months ago
    • Sector
      Research & Innovation
      Browse related listings
    • Location
      🇬🇧United Kingdom

    Suppliers

    1 supplier
    • IM
      IPSOS MARKET RESEARCH LIMITED
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 3 days ago.

    24 Aug 2026Today8 Jul 2026

    Brief

    This project involves updating and expanding the Transport User Personas tool, originally launched in 2023, to better support evidence-based policy-making and targeted communications across the transport sector. The refresh will include: updating datasets with current information; expanding coverage to new transport modes including road safety behavior, freight, aviation, and maritime; increasing representation of rural areas; redesigning the visual appearance and user interface; and implementing interactive chatbot-style functionality to help users quickly identify relevant personas for specific policy questions. The approximately 12-month project will culminate in a relaunched, modernized personas tool by September 2027, providing the department with enhanced capabilities to support its Improving Journeys for People strategic outcome.

    Track record

    14 awards · 10 winners
    Open field

    No single supplier dominates the field.

    In research innovation, DFTC DEPARTMENT FOR TRANSPORT has awarded 14 contracts to 10 suppliers.

    Who wins here
    1. IPSOS MARKET RESEARCH LIMITED3× · 21%
    2. UNIVERSITY OF LEEDS2× · 14%
    3. London Economics2× · 14%
    4. Agilysis1× · 7%
    5. VERIAN GROUP UK LIMITED1× · 7%
    6. Cambridge Environmental Research Consultants1× · 7%

    +4 more suppliers

    Across research innovation, the most active winners are IPSOS MARKET RESEARCH LIMITED, WSP UK LIMITED, TUV SUD LIMITED — the field to beat, or your route in as a partner.

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    Take action
    View on sourceContracts Finder

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    contractsfinder.service.gov.uk
    Record ID
    2334fddc-16e8-4c81-9ba9-2a76a114409b-911897
    DD
    Buyer
    DFTC DEPARTMENT FOR TRANSPORT
    Sector
    Research & Innovation