Digital Parenting Support Service for Leicester Families

Leicester City Council is commissioning a Parent Chat service to provide digital parenting support to families across Leicester. The service will support parents and carers of children aged 0-19 years (or up to 25 years for those with SEND) through the Family Hubs and Start for Life programme. The service will operate from 14 January 2027 to 13 January 2029. Key features include: access to information, advice and guidance on parenting topics such as behaviour management, infant feeding, school issues, development and relationships; one-to-one support from trained workers via telephone, text, email or webchat; digital marketing and outreach to ensure accessibility for all families; and data reporting and safeguarding arrangements. The provider must ensure the service is accessible to families with varying language needs, literacy levels and accessibility requirements, and must maintain appropriate safeguarding and confidentiality measures.