Brand Strategy and Rebranding Services for DN Colleges Group

DN Colleges Group is inviting qualified suppliers to deliver a complete brand strategy and rebranding programme across the organisation. The scope includes conducting market research and stakeholder consultations, developing a comprehensive brand strategy and architecture, creating visual and verbal identity systems, producing brand guidelines with templates and assets, planning implementation and rollout activities, designing student engagement initiatives, and providing training and knowledge transfer to internal teams. The appointed supplier will work closely with DN Colleges Group and coordinate with a parallel website development project. Tender documentation contains full specifications, mandatory requirements, evaluation criteria, and pricing guidelines.