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    ContractsPricing and Ticketing Strategy Study for Historic Attractions
    Closed contract

    Pricing and Ticketing Strategy Study for Historic Attractions

    Contract value
    £60k
    Closed 11 Sept 2026

    Engage specialist consultants to develop an evidence-based pricing and ticketing strategy that optimises visitor demand, revenue performance, and audience accessibility for historic attractions.

    🇬🇧United Kingdom· South EastPublished 10 Aug 2026· 1 months agoviaFind a Tender
    Contract value
    £60k
    Closed 11 Sept 2026
    Tender deadline passed on 11 Sept 2026.

    Decision brief

    4 fields
    • Contract value
      est.£60,000
      Pounds sterling
    • Tender closed
      11 Sept 2026
      2 weeks ago
    • Sector
      Research & Innovation
      Browse related listings
    • Location
      🇬🇧United Kingdom
      South East

    Lifecycle

    Closed

    Tender closed on 11 Sept 2026. Awaiting award.

    10 Aug 2026Today11 Sept 2026

    Brief

    Portsmouth Historic Dockyard (PHD) seeks specialist consulting expertise to conduct an independent strategic review of pricing, admissions structures, and visitor decision-making. The organisation needs to understand whether current pricing suppresses demand, how different visitor segments respond to pricing and product options, and how to optimise the balance between revenue generation and audience growth. This 18-month engagement (core work 6-9 months) requires expertise across pricing strategy, behavioural insight, visitor research, digital analytics, and commercial implementation. Deliverables include recommended admissions architecture, pricing framework, guidance on entry-level products and discounting strategies, Gift Aid recommendations, third-party sales strategy, and a practical implementation roadmap for Easter 2027. Consortium bids are welcomed with complementary expertise; one organisation must serve as lead contractor. The contract will be managed by the Head of Audiences and Revenue Marketing with support from the Performance and CRM Lead. Regular project meetings and steering group reviews will monitor progress. Estimated contract value is £60,000-£120,000 excluding VAT, funded from approved budgets supporting long-term commercial growth. Suppliers will be evaluated on understanding of the strategic challenge, methodology robustness, relevant expertise, project team quality, practical applicability of recommendations, value for money, and sustainability.

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    Take action
    View on sourceFind a Tender

    Original closed notice on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06e096
    RN
    Buyer
    Royal Navy Museums
    Sector
    Research & Innovation