Advertising and Marketing Services – Media Planning and Buying

The Helsinki Parish Union's communication department is seeking a media agency to partner with for media planning and buying in the capital region. This primarily involves outdoor advertising campaigns during church holidays, which occur three times a year: Christmas, Easter, and All Saints' Day. The content for these campaigns is typically produced in-house. Smaller advertising campaigns may also be conducted occasionally. The media agency will also be needed annually for publishing announcements related to funeral services. Other departments and parishes within the Helsinki Parish Union may utilize the contract for projects that cross parish boundaries or for campaigns affecting the entire city of Helsinki. Additionally, the contract can be used for joint campaigns among parishes in the capital region, where the Helsinki Parish Union is responsible for purchasing media space on behalf of other parish unions. Examples of such campaigns could include parish election campaigns or events that impact the entire capital region. A typical assignment includes the overall campaign budget, target audience selections, campaign duration, and media space allocation. Content production is generally not included in the assignment. Any additional services related to marketing visibility and reach, such as research procurement, will be agreed upon separately. The contract period is two years, with an option to extend for an additional two years.