Creative Marketing Campaign for Manchester

Marketing Manchester, a part of the Growth Company, is seeking a supplier to develop a new creative concept for leisure marketing campaigns that promote Manchester as an attractive destination for visitors. The goal is to encourage overnight stays, particularly during the low season (January-March and June-August), benefiting local accommodation providers. The selected supplier will conduct audience testing on the creative concept, targeting both domestic and international markets. This concept will be utilized for at least two years and should be adaptable over time. Based on the audience feedback, the supplier will create a leisure visitor campaign film optimized for social media, along with supporting photography. This content will be central to Marketing Manchester's Spring/Summer 2026 campaign, launching in May 2026. Key objectives include: 1) Enhancing positive perceptions of Manchester as a premier global city for visitors. 2) Capturing the essence of Manchester and aligning with its brand values. 3) Thoroughly testing the concept for appeal across various audiences. 4) Ensuring clear and impactful communication of the concept across different media and channels. 5) Delivering a comprehensive suite of film and photography assets for the Spring/Summer 2026 campaign. To apply, register as a supplier on the Panacea Supplier Platform at https://app.panacea-software.com/growth. After registration, navigate to 'Register Interest', click 'Participate', and go to 'My Questionnaires' to download the necessary documents. Your tender submission must be made through the Panacea Portal, ensuring all relevant documents are included in the 'Response' section of the Questionnaire. You can submit documents individually or as a Zip folder. The deadline for submissions is 10:00 AM on Monday, December 15, 2025.