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    ContractsStrategic Media Agency Partnership for University Recruitment
    Awarded contract

    Strategic Media Agency Partnership for University Recruitment

    Awarded
    £1.5m
    Published 28 May 2026

    University of Kent seeks a strategic media agency partner (£1.5M) to deliver integrated search, social, and marketing services supporting student recruitment and Clearing activities.

    🇬🇧United Kingdom· EnglandPublished 28 May 2026· 5 months agoviaFind a Tender
    Awarded
    £1.5m
    Published 28 May 2026

    Decision brief

    4 fields
    • Contract value
      £1,500,000
      Pounds sterling
    • Closing date
      Not published
      No closing date published
    • Sector
      Media & Communications
      Browse related listings
    • Location
      🇬🇧United Kingdom
      England

    Suppliers

    1 supplier
    • HN
      Hybrid News Ltd
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 5 months ago.

    28 May 2026
    Awarded — no open tender advertised

    Brief

    The University of Kent is seeking to appoint a single strategic media agency partner to deliver integrated marketing and advertising services worth £1,500,000 (ex VAT). The agency will provide search and social media advertising, media planning, marketing optimization, and data-driven insights to support student recruitment activities. The contract runs from mid/end April through the end of April, covering the complete recruitment cycle including Clearing, Early Careers Day (ECD) deadlines, and the late applications period. This is an opportunity for experienced media agencies with proven expertise in higher education recruitment, digital marketing, and campaign performance optimization to partner with a major UK university on a high-value engagement and marketing initiative.

    Track record

    7 awards · 6 winners
    Open field

    No single supplier dominates the field.

    In professional services, THE UNIVERSITY OF KENT has awarded 7 contracts to 6 suppliers.

    Who wins here
    1. Hybrid News Ltd2× · 29%
    2. IDP CONNECT LTD1× · 14%
    3. FIELD'S PROFESSIONAL ADVISORS LTD1× · 14%
    4. Grok Global Services Inc1× · 14%
    5. THE TALENT SET LIMITED1× · 14%
    6. ADVANCED SECURE TECHNOLOGIES LTD1× · 14%

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, PROMAR INTERNATIONAL, KPMG LLP — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06a818

    Your fit

    Could you win the next one?

    This went to Hybrid News Ltd. Sonar reads THE UNIVERSITY OF KENT's work like this against your business — who holds it, and whether you could compete or partner next time.

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    UK
    Buyer
    THE UNIVERSITY OF KENT
    Sector
    Media & Communications