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    ContractsRail advertising and ticket gate advertising concession
    Open tender

    Rail advertising and ticket gate advertising concession

    Tender closes
    80d
    14 Dec 2026 · in 11 weeks

    Opportunity to manage advertising sales and operations across South Western Railway's on-train and station ticket gate media network across South West England.

    🇬🇧United Kingdom· LondonPublished 20 Jul 2026· 2 months agoviaFind a Tender
    Tender closes
    80d
    14 Dec 2026 · in 11 weeks

    Decision brief

    4 fields
    • Contract value
      £9,000,000indicative
      Pounds sterling
    • Tender closes
      14 Dec 2026
      80 days left
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      London

    Lifecycle

    Open

    80 days left to bid. Opened 2 months ago, deadline 14 Dec 2026.

    20 Jul 2026Today14 Dec 2026

    Brief

    South Western Railway Ltd is seeking a commercial advertising partner to market, sell, and manage advertising across on-train and station ticket gate media. The successful supplier will be responsible for securing advertisers, managing sales operations, collecting revenue, and providing performance reporting while sharing revenue with South Western Railway Ltd under an agreed commercial model. The concession covers the South Western Railway network spanning South West London, Surrey, Berkshire, Hampshire, Dorset, Wiltshire and Devon, including major stations at Guildford, Basingstoke, Portsmouth, Southampton, Salisbury, Bournemouth, Weymouth and Exeter. Key responsibilities include fulfilling approximately 16,000 interior advertising spaces across around 325 train sets (with 1,250 digital screens launching in 2026), managing 316 double-sided ticket gate advertising panels at 42 stations, maximizing revenue through strong sales execution and innovation, managing advertiser and agency relationships, implementing pricing and yield management strategies, coordinating campaign delivery, collecting and reconciling revenues, providing regular performance reporting, and proposing innovative formats and sales approaches. The new concession aims to protect an established revenue baseline while emphasizing incremental growth, innovation and enhanced performance.

    Track record

    2 awards · 2 winners
    Thin record

    Only 2 prior awards here — too little to read.

    In professional services, SOUTH WESTERN RAILWAY LIMITED has awarded 2 contracts to 2 suppliers.

    Who wins here
    1. St Luke's Communications1× · 50%
    2. Field Consulting Limited1× · 50%

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, KPMG LLP, Hays Specialist Recruitment Ltd — the field to beat, or your route in as a partner.

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    Take action
    View tender on sourceFind a Tender

    Full notice and submission process on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06cf19
    SW
    Buyer
    SOUTH WESTERN RAILWAY LIMITED
    Sector
    Professional Services