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    ContractsFood and You 2 Survey Waves 13-16 Research Contract
    Awarded contract

    Food and You 2 Survey Waves 13-16 Research Contract

    Awarded
    £1.2m
    Published 31 Jul 2026

    Four-year contract to deliver the annual Food and You 2 consumer survey across the UK, including questionnaire development, fieldwork, data processing, and reporting for waves 13-16.

    🇬🇧United Kingdom· Yorkshire and the HumberPublished 31 Jul 2026· 3 months agoviaFind a Tender
    Awarded
    £1.2m
    Published 31 Jul 2026

    Decision brief

    4 fields
    • Contract value
      £1,198,648
      Pounds sterling
    • Tender closed
      25 Sept 2026
      1 month ago
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      Yorkshire and the Humber

    Suppliers

    1 supplier
    • IM
      IPSOS MARKET RESEARCH LIMITED
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 3 months ago.

    31 Jul 2026Today25 Sept 2026

    Brief

    The Food Standards Authority (FSA) is seeking an experienced research agency to deliver four annual waves (13-16) of the Food and You 2 survey, an official statistic measuring consumer attitudes, knowledge, and behaviour regarding food safety and standards. The survey samples approximately 4,000 households across England, Northern Ireland, and Wales, with an additional 1,000 households in Scotland managed separately by Food Standards Scotland. The contract encompasses five key stages: (1) questionnaire development and survey materials creation; (2) fieldwork execution including distribution of invite letters and incentives; (3) data processing and validation; (4) production of data files and comprehensive documentation; and (5) delivery of final outputs including aggregate data tables, findings reports, and analysis. The survey provides critical evidence supporting FSA strategic objectives, policy decision-making, public communication campaigns, and identification of emerging research priorities. Suppliers are encouraged to bid for complete delivery including data tables and reporting production.

    Track record

    9 awards · 6 winners
    Open field

    No single supplier dominates the field.

    In professional services, FOOD STANDARDS AGENCY has awarded 9 contracts to 6 suppliers.

    Who wins here
    1. The Social Agency/Basis Social Limited3× · 33%
    2. Freud Communcations2× · 22%
    3. WAVEMAKER LIMITED1× · 11%
    4. I.F.F RESEARCH LIMITED1× · 11%
    5. IPSOS MARKET RESEARCH LIMITED1× · 11%
    6. UNIVERSITY OF SURREY(THE)1× · 11%

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, KPMG LLP, PROMAR INTERNATIONAL — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06d93f

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    Buyer
    FOOD STANDARDS AGENCY
    Sector
    Professional Services