Cycling Services for Sandwell

Sandwell Metropolitan Borough Council seeks a provider to deliver comprehensive, high-quality cycling services for the borough. The service must engage diverse audiences including non-cyclists, beginners with low confidence, and experienced cyclists seeking to improve their skills. Key objectives include: teaching cycle safety and active travel skills using existing cycle paths and green infrastructure; activating Sandwell's green spaces, canal routes, and facilities including the new Urban Bike Park at Sandwell Valley; creating clear progression pathways from beginner to competent cyclist; and developing opportunities for cycling as both a transport mode and recreational sport. The provider should design inclusive programs that build confidence, develop practical cycling ability, and encourage cycling as a sustainable travel option.