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    ContractsNation Marketing Services for Wales - Creative and Digital Delivery
    Awarded contract

    Nation Marketing Services for Wales - Creative and Digital Delivery

    Awarded
    £78.7m
    Published 5 Jun 2026

    Welsh Government is appointing creative and digital suppliers to deliver international marketing services for the Cymru Wales brand across campaign creation, media production, and digital delivery.

    🇬🇧United Kingdom· WalesPublished 5 Jun 2026· 4 months agoviaFind a Tender
    Awarded
    £78.7m
    Published 5 Jun 2026

    Decision brief

    4 fields
    • Contract value
      £78,666,666
      Pounds sterling
    • Closing date
      Not published
      No closing date published
    • Sector
      Media & Communications
      Browse related listings
    • Location
      🇬🇧United Kingdom
      Wales

    Suppliers

    1 supplier
    • CC
      Cowshed Communication Ltd (Consortium bid - Grwp Undod. Cowshed is the lead contractor and W Lotus, Goodstuff and Arena Projects are consortia members.
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 4 months ago.

    5 June 2026
    Awarded — no open tender advertised

    Brief

    The Welsh Government is seeking suppliers to support the Cymru Wales brand, an international marketing programme launched in 2016 that promotes Wales globally across tourism, trade, investment, creative industries, food and drink, and education. The brand has achieved multiple international awards and generated significant economic value for Wales. The Marketing team within Welsh Government is recruiting outstanding suppliers to deliver services across three lots: Lot 1 – Brand and Campaign Creative Delivery (1 supplier); Lot 2 – Brand Media Production (4 suppliers plus ties); and Lot 3 – Cymru Wales Digital Delivery (1 supplier). These appointments will work alongside existing services including brand websites, marketing data, research and insights. The successful suppliers will help build Wales' profile as a destination to visit, work, study, and invest, using world-class creative ideas and innovative approaches. Performance will be measured through timely submission of campaign performance indicators, quality of goods and services delivered, and social value reporting. Awards for Lots 1 and 3 have been made, with Lot 2 awards to follow.

    Track record

    10 awards · 10 winners
    Open field

    No single supplier dominates the field.

    In professional services, Llywodraeth Cymru / Welsh Government has awarded 10 contracts to 10 suppliers.

    Who wins here
    1. Thinks Insight and Strategy1× · 10%
    2. Leopold Marketing Ltd1× · 10%
    3. Digital Health Advisory Ltd1× · 10%
    4. UKinbound1× · 10%
    5. Business in Focus1× · 10%
    6. Golley Slater Group Limited1× · 10%

    +4 more suppliers

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, PROMAR INTERNATIONAL, KPMG LLP — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-051dd6

    Your fit

    Could you win the next one?

    This went to Cowshed Communication Ltd (Consortium bid - Grwp Undod. Cowshed is the lead contractor and W Lotus, Goodstuff and Arena Projects are consortia members.. Sonar reads Llywodraeth Cymru / Welsh Government's work like this against your business — who holds it, and whether you could compete or partner next time.

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    LC
    Buyer
    Llywodraeth Cymru / Welsh Government
    Sector
    Media & Communications