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    ContractsRecruitment Advertising Services for the Defra Group
    Awarded contract

    Recruitment Advertising Services for the Defra Group

    Awarded
    £4.5m
    Published 5 Jun 2026

    Provide comprehensive recruitment advertising and candidate attraction services for the Defra group with emphasis on diversity, cost efficiency, and modern engagement strategies.

    🇬🇧United Kingdom· EnglandPublished 5 Jun 2026· 4 months agoviaFind a Tender
    Awarded
    £4.5m
    Published 5 Jun 2026

    Decision brief

    4 fields
    • Contract value
      £4,500,000
      Pounds sterling
    • Closing date
      Not published
      No closing date published
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      England

    Suppliers

    1 supplier
    • PS
      People Scout Limited
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 4 months ago.

    5 June 2026
    Awarded — no open tender advertised

    Brief

    This contract provides permanent recruitment advertising services for the Defra group, supporting the government's hiring needs across multiple departments. The service includes: Campaign Attraction - delivering day-to-day recruitment advertising solutions using market intelligence to identify the best channels for reaching candidates while ensuring value for money and promoting Equality, Diversity, and Inclusion (EDI) in all advertising and candidate pool development. Brand Development & Candidate Experience - providing expert guidance on modern attraction methods, candidate application processes, and engagement strategies for passive candidates, including creation of recruitment landing pages with approved media and copy. Management Information - delivering detailed campaign reporting including financial spend and savings analysis, media performance metrics (click-through rates, geographical and diversity data), cost-per-hire calculations, and recommendations for future campaigns. The supplier will also provide Sift and Assessment Services in accordance with agreed Civil Service practices. Creative solutions are encouraged to support wider government initiatives including Levelling Up and Civil Service Reform.

    Track record

    10 awards · 9 winners
    Open field

    No single supplier dominates the field.

    In professional services, DEPARTMENT FOR ENVIRONMENT FOOD AND RURAL AFFAIRS has awarded 10 contracts to 9 suppliers.

    Who wins here
    1. STRAT-EDGY LLP2× · 20%
    2. Brickfield Consulting Ltd1× · 10%
    3. AECOM LTD1× · 10%
    4. ASHURST LLP1× · 10%
    5. DLA PIPER UK LLP1× · 10%
    6. People Scout Limited1× · 10%

    +3 more suppliers

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, PROMAR INTERNATIONAL, KPMG LLP — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06ae63

    Your fit

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    This went to People Scout Limited. Sonar reads DEPARTMENT FOR ENVIRONMENT FOOD AND RURAL AFFAIRS's work like this against your business — who holds it, and whether you could compete or partner next time.

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    DF
    Buyer
    DEPARTMENT FOR ENVIRONMENT FOOD AND RURAL AFFAIRS
    Sector
    Professional Services