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    ContractsGoogle Pay-Per-Click Advertising Services for Transport for Wales Rail
    Awarded contract

    Google Pay-Per-Click Advertising Services for Transport for Wales Rail

    Awarded
    £4.2m
    Published 23 Jul 2026

    Transport for Wales Rail requires Google Ads services to manage pay-per-click advertising campaigns through a direct arrangement with Google.

    🇬🇧United Kingdom· WalesPublished 23 Jul 2026· 3 months agoviaFind a Tender
    Awarded
    £4.2m
    Published 23 Jul 2026

    Decision brief

    4 fields
    • Contract value
      £4,166,667
      Pounds sterling
    • Closing date
      Not published
      No closing date published
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      Wales

    Suppliers

    1 supplier
    • GU
      Google UK Limited
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 3 months ago.

    23 July 2026
    Awarded — no open tender advertised

    Brief

    Transport for Wales Rail is seeking a direct arrangement with Google to provide Google Ads advertising services. This partnership will enable the Marketing team to independently manage pay-per-click (PPC) advertising campaigns on the Google platform, including search ads, display ads, and other Google advertising products. The service will support the organization's digital marketing objectives by providing direct access to Google's advertising tools, campaign management capabilities, and performance analytics. Suppliers should note this is a direct service arrangement focused on advertising campaign management and optimization through the Google Ads platform.

    Track record

    1 award · 1 winner
    Thin record

    Only 1 prior award here — too little to read.

    In professional services, Transport for Wales Rail Limited (Utility Buyer) has awarded 1 contract to 1 supplier.

    Who wins here
    1. Google UK Limited1× · 100%

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, PROMAR INTERNATIONAL, KPMG LLP — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06d1e8

    Your fit

    Could you win the next one?

    This went to Google UK Limited. Sonar reads Transport for Wales Rail Limited (Utility Buyer)'s work like this against your business — who holds it, and whether you could compete or partner next time.

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    TF
    Buyer
    Transport for Wales Rail Limited (Utility Buyer)
    Sector
    Professional Services