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    ContractsSocial Media Campaign Buying Agency for AHDB
    Closed contract

    Social Media Campaign Buying Agency for AHDB

    Contract value
    £5m
    Closed 16 Sept 2026

    AHDB seeks a social media planning and buying agency to deliver high-performing paid campaigns across beef, lamb, pork and dairy sectors, with a budget of approximately £1.2 million per annum over an initial 2-year contract starting April 2027.

    🇬🇧United Kingdom· West MidlandsPublished 10 Aug 2026· 2 months agoviaFind a Tender
    Contract value
    £5m
    Closed 16 Sept 2026
    Tender deadline passed on 16 Sept 2026.

    Decision brief

    4 fields
    • Contract value
      est.£5,000,000
      Pounds sterling
    • Tender closed
      16 Sept 2026
      1 months ago
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      West Midlands

    Lifecycle

    Closed

    Tender closed on 16 Sept 2026. Awaiting award.

    10 Aug 2026Today16 Sept 2026

    Brief

    AHDB is seeking an experienced social media planning and buying agency to develop, deliver, implement and optimise paid social campaigns for its Beef & Lamb, Pork and Dairy sectors. The agency will plan and execute paid social advertising across Meta, TikTok, Pinterest and emerging platforms, working collaboratively with AHDB's creative agency to deliver integrated campaign activity that supports both campaign bursts and year-round marketing initiatives. Key responsibilities include maximising campaign performance, audience engagement and return on investment through data-driven planning and platform expertise. The successful agency must demonstrate: strong experience planning and buying large-scale paid social campaigns; proven track record in food and drink marketing; deep understanding of health-conscious and family audiences; expertise across Meta, TikTok, Pinterest and future platforms; ability to deliver measurable improvements in campaign performance and ROI; and excellent analytical capability with strong reporting and insight generation. Contract details: Initial start date 1 April 2027. Budget approximately £6 million over 5 years (VAT inclusive), around £1.2 million per annum (subject to AHDB requirements). Initial contract period 2 years with three optional 1-year extensions. Closing date: noon 16 September 2026. Apply via https://defra-family.force.com/s/Welcome

    Track record

    2 awards · 2 winners
    Thin record

    Only 2 prior awards here — too little to read.

    In professional services, Agriculture and Horticulture Development Board has awarded 2 contracts to 2 suppliers.

    Who wins here
    1. Agence IF1× · 50%
    2. Sparkminds1× · 50%

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, PROMAR INTERNATIONAL, KPMG LLP — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Original closed notice on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06dfaf

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    AH
    Buyer
    Agriculture and Horticulture Development Board
    Sector
    Professional Services