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BidSonar is an independent index of public-sector opportunities. We aggregate data from official sources and are not affiliated with any procurement body. Data is licensed under the Open Government Licence v3.0 and the EU TED reuse notice.

    ContractsMedia Planning Services for Government Marketing Campaigns
    Awarded contract

    Media Planning Services for Government Marketing Campaigns

    Awarded
    £250k
    Published 20 Jul 2026

    Provision of media planning and campaign management services to support HMRC's marketing initiatives across paid advertising channels.

    🇬🇧United Kingdom· LondonPublished 20 Jul 2026· 2 months agoviaFind a Tender
    Awarded
    £250k
    Published 20 Jul 2026

    Decision brief

    4 fields
    • Contract value
      £250,000
      Pounds sterling
    • Closing date
      Not published
      No closing date published
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      London

    Suppliers

    1 supplier
    • OG
      OMD GROUP LIMITED
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 2 months ago.

    20 July 2026
    Awarded — no open tender advertised

    Brief

    HMRC is seeking media planning services to support its statutory, operational and strategic marketing campaigns. The successful supplier will provide comprehensive services including: strategic media planning and channel selection, audience insights and analysis, campaign implementation support, media budget optimisation, and performance reporting. Services will cover paid advertising channels across all relevant platforms. The supplier should have experience managing government campaigns and delivering measurable results within public sector environments.

    Track record

    3 awards · 3 winners
    Open field

    No single supplier dominates the field.

    In professional services, HM Revenue & Customs has awarded 3 contracts to 3 suppliers.

    Who wins here
    1. WAVEMAKER LIMITED1× · 33%
    2. OMD GROUP LIMITED1× · 33%
    3. Global Resourcing1× · 33%

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, PROMAR INTERNATIONAL, KPMG LLP — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06cf02

    Your fit

    Could you win the next one?

    This went to OMD GROUP LIMITED. Sonar reads HM Revenue & Customs's work like this against your business — who holds it, and whether you could compete or partner next time.

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    HR
    Buyer
    HM Revenue & Customs
    Sector
    Professional Services