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    ContractsNHS England nursing and allied health recruitment marketing partnership with UCAS (2026/27)
    Awarded contract

    NHS England nursing and allied health recruitment marketing partnership with UCAS (2026/27)

    Awarded
    £533.4k
    Published 8 Aug 2026

    NHS England seeks a 12-month partnership with UCAS to deliver targeted marketing and recruitment support for nursing and allied health profession degree programmes in the 2026/27 recruitment cycle.

    🇬🇧United Kingdom· LondonPublished 8 Aug 2026· 3 weeks agoviaFind a Tender
    Awarded
    £533.4k
    Published 8 Aug 2026

    Decision brief

    4 fields
    • Contract value
      £533,409
      Pounds sterling
    • Closing date
      Rolling
      No closing date published
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      London

    Suppliers

    1 supplier
    • UM
      UCAS Media Limited
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 3 weeks ago.

    8 August 2026
    Awarded — no open tender advertised

    Brief

    NHS England is awarding a 12-month direct contract to UCAS to deliver targeted marketing and recruitment support services for the 2026/27 academic cycle. The services aim to increase awareness of NHS careers and encourage applications and acceptances to nursing and allied health profession (AHP) degree programmes. Key deliverables include: targeted communications campaigns, management of NHS health careers webpages, audience segmentation and analysis, admissions data insights, and comprehensive campaign reporting. This is a Direct Award under Schedule 5, Paragraph 6 of the Procurement Act 2023, as UCAS is uniquely positioned as the only supplier with a national higher education admissions platform and exclusive direct access to higher education applicant data, making them the sole provider capable of delivering these integrated services.

    Track record

    23 awards · 22 winners
    Open field

    No single supplier dominates the field.

    In professional services, NHS ENGLAND has awarded 23 contracts to 22 suppliers.

    Who wins here
    1. The British Computer Society2× · 9%
    2. Healthcare Innovation Consortium Ltd1× · 4%
    3. Genius Within CIC1× · 4%
    4. NHS SHARED BUSINESS SERVICES LIMITED1× · 4%
    5. IQVIA LTD1× · 4%
    6. Xerox (UK) Ltd1× · 4%

    +16 more suppliers

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, KPMG LLP, Hays Specialist Recruitment Ltd — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06df8f
    NE
    Buyer
    NHS ENGLAND
    Sector
    Professional Services