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    ContractsNHS England nursing and allied health recruitment marketing partnership with UCAS (2026/27)
    Awarded contract

    NHS England nursing and allied health recruitment marketing partnership with UCAS (2026/27)

    Awarded
    £533.4k
    Published 8 Aug 2026

    NHS England seeks a 12-month partnership with UCAS to deliver targeted marketing and recruitment support for nursing and allied health profession degree programmes in the 2026/27 recruitment cycle.

    🇬🇧United Kingdom· LondonPublished 8 Aug 2026· 2 months agoviaFind a Tender
    Awarded
    £533.4k
    Published 8 Aug 2026

    Decision brief

    4 fields
    • Contract value
      £533,409
      Pounds sterling
    • Closing date
      Not published
      No closing date published
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      London

    Suppliers

    1 supplier
    • UM
      UCAS Media Limited
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 2 months ago.

    8 August 2026
    Awarded — no open tender advertised

    Brief

    NHS England is awarding a 12-month direct contract to UCAS to deliver targeted marketing and recruitment support services for the 2026/27 academic cycle. The services aim to increase awareness of NHS careers and encourage applications and acceptances to nursing and allied health profession (AHP) degree programmes. Key deliverables include: targeted communications campaigns, management of NHS health careers webpages, audience segmentation and analysis, admissions data insights, and comprehensive campaign reporting. This is a Direct Award under Schedule 5, Paragraph 6 of the Procurement Act 2023, as UCAS is uniquely positioned as the only supplier with a national higher education admissions platform and exclusive direct access to higher education applicant data, making them the sole provider capable of delivering these integrated services.

    Track record

    30 awards · 26 winners
    Open field

    No single supplier dominates the field.

    In professional services, NHS ENGLAND has awarded 30 contracts to 26 suppliers.

    Who wins here
    1. Niche Health and Social Care Consulting Limited3× · 10%
    2. MIAA (Mersey Internal Audit Agency)2× · 7%
    3. The British Computer Society2× · 7%
    4. Healthcare Innovation Consortium Ltd1× · 3%
    5. Genius Within CIC1× · 3%
    6. NHS SHARED BUSINESS SERVICES LIMITED1× · 3%

    +20 more suppliers

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, PROMAR INTERNATIONAL, KPMG LLP — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06df8f

    Your fit

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    This went to UCAS Media Limited. Sonar reads NHS ENGLAND's work like this against your business — who holds it, and whether you could compete or partner next time.

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    NE
    Buyer
    NHS ENGLAND
    Sector
    Professional Services