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    ContractsMosaic Public Sector Customer Segmentation Data License for Essex County Council
    Awarded contract

    Mosaic Public Sector Customer Segmentation Data License for Essex County Council

    Status
    Awarded
    Published 13 Oct 2026

    Essex County Council is extending its two-year contract for Mosaic Public Sector, Experian's proprietary household segmentation tool covering 650,000+ Essex households to support targeted service delivery and communications.

    🇬🇧United Kingdom· East of EnglandPublished 13 Oct 2026· TodayviaFind a Tender
    Status
    Awarded
    Published 13 Oct 2026

    Decision brief

    4 fields
    • Contract value
      Not disclosed
      Source did not declare a figure
    • Closing date
      Not published
      No closing date published
    • Sector
      Research & Innovation
      Browse related listings
    • Location
      🇬🇧United Kingdom
      East of England

    Suppliers

    1 supplier
    • EX
      Experian Limited
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published today.

    13 October 2026
    Awarded — no open tender advertised

    Brief

    Essex County Council is seeking annual provision of Mosaic Public Sector, a proprietary customer segmentation tool by Experian, covering approximately 650,000 households across Essex (excluding Southend and Thurrock). Mosaic classifies households into 18 national groups and 68 types based on social, cultural, and economic behavior using over 1,200 indicators. The dataset includes information on demographics, lifestyles, and communication preferences and is updated annually. This two-year contract extension provides granular, household-level insights unavailable through public data sources. The council will use this data to target specific resident groups, profile service users, tailor communications, allocate preventative resources effectively, and improve service planning. Suppliers should be prepared to deliver the latest Mosaic version 8 with Essex-specific customization and ensure compliance with data protection regulations.

    Track record

    2 awards · 2 winners
    Thin record

    Only 2 prior awards here — too little to read.

    In research innovation, ESSEX COUNTY COUNCIL has awarded 2 contracts to 2 suppliers.

    Who wins here
    1. Experian Limited1× · 50%
    2. Economic Modeling LLC t/a Lightcast1× · 50%

    Across research innovation, the most active winners are IPSOS MARKET RESEARCH LIMITED, WSP UK LIMITED, IFF RESEARCH LIMITED — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-0786d4

    Your fit

    Could you win the next one?

    This went to Experian Limited. Sonar reads ESSEX COUNTY COUNCIL's work like this against your business — who holds it, and whether you could compete or partner next time.

    Check my fit

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    EC
    Buyer
    ESSEX COUNTY COUNCIL
    Sector
    Research & Innovation