Mosaic Public Sector Customer Segmentation Data License for Essex County Council

Essex County Council is seeking annual provision of Mosaic Public Sector, a proprietary customer segmentation tool by Experian, covering approximately 650,000 households across Essex (excluding Southend and Thurrock). Mosaic classifies households into 18 national groups and 68 types based on social, cultural, and economic behavior using over 1,200 indicators. The dataset includes information on demographics, lifestyles, and communication preferences and is updated annually. This two-year contract extension provides granular, household-level insights unavailable through public data sources. The council will use this data to target specific resident groups, profile service users, tailor communications, allocate preventative resources effectively, and improve service planning. Suppliers should be prepared to deliver the latest Mosaic version 8 with Essex-specific customization and ensure compliance with data protection regulations.