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    ContractsUnderstanding How UK Audiences Find and Trust Media
    Closed contract

    Understanding How UK Audiences Find and Trust Media

    Contract value
    £1.5m
    Published 27 Jul 2026

    DCMS is commissioning research to understand how UK audiences find, consume, and trust media sources and information across different platforms and demographics.

    🇬🇧United Kingdom· LondonPublished 27 Jul 2026· 3 months agoviaFind a Tender
    Contract value
    £1.5m
    Published 27 Jul 2026

    Decision brief

    4 fields
    • Contract value
      £1,500,000indicative
      Pounds sterling
    • Closing date
      Not published
      No closing date published
    • Sector
      Research & Innovation
      Browse related listings
    • Location
      🇬🇧United Kingdom
      London

    Lifecycle

    Closed

    No longer open. Published 3 months ago.

    27 July 2026
    Closed — no tender deadline was published

    Brief

    The Department for Culture, Media and Sport (DCMS) is commissioning a two-phase research project to understand how people in the UK consume media and trust different sources of information. Phase 1 will map the pathways audiences use to find and consume content across various media sources (such as news broadcasts, social media, and online platforms) and explore differences across demographics. Phase 2 will investigate how trust in media sources is affected by concerns about misinformation, and examine the broader impacts on audience engagement, social cohesion, and the health of the UK's information ecosystem. This research will be procured through either a Competitive Flexible Procedure under the Procurement Act 2023 or the RM6126 Research and Insights framework. The project is part of the DCMS Science and Analysis R&D Programme and will run from 2027-2030 alongside related research projects on AI adoption, cultural engagement measurement, and major event impact tracking. Suppliers should demonstrate expertise in audience research, media consumption analysis, behavioural cohort studies, and information ecosystem assessment.

    Track record

    6 awards · 5 winners
    Open field

    No single supplier dominates the field.

    In research innovation, DEPARTMENT FOR CULTURE MEDIA AND SPORT has awarded 6 contracts to 5 suppliers.

    Who wins here
    1. Frontier Economics2× · 33%
    2. Economic Insight1× · 17%
    3. ALMA ECONOMICS LIMITED1× · 17%
    4. THINKS INSIGHT AND STRATEGY BRITAIN THINKS LTD1× · 17%
    5. Radiocentre Ltd1× · 17%

    Across research innovation, the most active winners are IPSOS MARKET RESEARCH LIMITED, WSP UK LIMITED, IFF RESEARCH LIMITED — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Original closed notice on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06d487

    Track

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    Buyer
    DEPARTMENT FOR CULTURE MEDIA AND SPORT
    Sector
    Research & Innovation