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    ContractsCMA Quantitative Market and Behavioural Research Services
    Awarded contract

    CMA Quantitative Market and Behavioural Research Services

    Status
    Awarded
    Published 9 Nov 2026

    The CMA is extending its quantitative market and behavioural research contract through November 2027 with an increased budget of up to £700,000 to support casework across digital, merger, and consumer protection investigations.

    🇬🇧United KingdomPublished 9 Nov 2026· 5 days agoviaContracts Finder
    Status
    Awarded
    Published 9 Nov 2026

    Decision brief

    4 fields
    • Contract value
      Not disclosed
      Source did not declare a figure
    • Tender closed
      12 Nov 2024
      2 years ago
    • Sector
      Research & Innovation
      Browse related listings
    • Location
      🇬🇧United Kingdom

    Suppliers

    1 supplier
    • IF
      I.F.F RESEARCH LIMITED
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 5 days ago.

    9 Nov 2026Today12 Nov 2024

    Brief

    The Competition and Markets Authority (CMA) seeks quantitative research services to support market and behavioural analysis with consumers and businesses. Research will cover the CMA's casework across digital markets, general markets, merger investigations, and consumer protection cases. This is a variation to extend an existing contract by one year (to 12 November 2027) with an increased maximum budget from £400,000 to £700,000 (excluding VAT). The contract value represents a maximum limit only and does not guarantee any minimum service commissions. All other contract terms remain unchanged. Suppliers should note that this opportunity is for quantitative research only (Lot 3).

    Track record

    16 awards · 16 winners
    Open panel

    Mostly framework call-offs rather than head-to-head competition.

    In research innovation, COMPETITION AND MARKETS AUTHORITY has awarded 16 contracts to 16 suppliers.

    Who wins here
    1. DJS Research Limited1× · 6%
    2. The Behavioural Change Company Ltd t/a The Behavioural Architec1× · 6%
    3. Thinks Insight and Strategy1× · 6%
    4. I.F.F RESEARCH LIMITED1× · 6%
    5. Blue Marble Research Ltd1× · 6%
    6. Jigsaw Research Ltd1× · 6%

    +10 more suppliers

    Across research innovation, the most active winners are WSP UK LIMITED, IPSOS MARKET RESEARCH LIMITED, IFF RESEARCH LIMITED — the field to beat, or your route in as a partner.

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    Take action
    View on sourceContracts Finder

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    contractsfinder.service.gov.uk
    Record ID
    e8b295df-74e9-4058-b158-5d14e481e654-920924

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    Buyer
    COMPETITION AND MARKETS AUTHORITY
    Sector
    Research & Innovation