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    ContractsCommunications Agency Needed: Extra Care Value Narrative Development
    Open tender

    Communications Agency Needed: Extra Care Value Narrative Development

    Housing 21 seeks communications agencies to develop a strategic value narrative for Extra Care services across multiple stakeholder audiences.

    🇬🇧United Kingdom· West MidlandsPublished 12 Aug 2026· 2 months agoviaFind a Tender

    Decision brief

    4 fields
    • Contract value
      Not disclosed
      Source did not declare a figure
    • Closing date
      Rolling
      No closing date published
    • Sector
      Research & Innovation
      Browse related listings
    • Location
      🇬🇧United Kingdom
      West Midlands

    Lifecycle

    Open

    Open tender — no closing date published. Opened 2 months ago.

    12 August 2026
    Open tender · no closing date published

    Brief

    Housing 21 invites experienced communications and brand agencies to submit expressions of interest for developing a strategic value narrative for its Extra Care business. This pre-quotation engagement seeks to create clear, evidence-based messaging that articulates the value of Extra Care to multiple audiences including prospective residents, families, healthcare professionals, local authorities, commissioners, and strategic partners. The successful agency will review existing messaging, identify gaps, and develop a comprehensive strategic narrative with a messaging framework and rollout plan. Key deliverables include a clear strategic narrative, messaging framework, implementation plan, and supporting materials. Interested agencies should submit a brief expression of interest (not a formal tender) that includes: company overview, relevant experience with similar projects in housing or comparable sectors with demonstrated impact, and reasons for interest. Submissions should be titled 'Developing an EC value narrative [Company Name]'. Agencies demonstrating strong relevant expertise may be invited to submit formal quotations. This work will support Housing 21's strategic growth by enhancing awareness and understanding of how Extra Care enables older people to maintain independence while delivering value to the broader health and social care system.

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    View tender on sourceFind a Tender

    Full notice and submission process on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06e25c

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    H2
    Buyer
    HOUSING 21
    Sector
    Research & Innovation