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BidSonar is an independent index of public-sector opportunities. We aggregate data from official sources and are not affiliated with any procurement body. Data is licensed under the Open Government Licence v3.0 and the EU TED reuse notice.

    ContractsMedia Strategy, Planning and Buying Services for Trinity College Dublin Student Recruitment
    Awarded contract

    Media Strategy, Planning and Buying Services for Trinity College Dublin Student Recruitment

    Awarded
    €1.6m
    Published 10 Sept 2026

    Trinity College Dublin seeks a global media strategy and buying partner to manage student recruitment campaigns across three university divisions with varying levels of planning and flexibility requirements.

    🇮🇪IrelandPublished 10 Sept 2026· 2 months agoviaTED
    Awarded
    €1.6m
    Published 10 Sept 2026

    Decision brief

    4 fields
    • Contract value
      €1,600,000
      Euros
    • Closing date
      Not published
      No closing date published
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇮🇪Ireland

    Suppliers

    1 supplier
    • DI
      Dentsu Ireland Ltd
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 2 months ago.

    10 September 2026
    Awarded — no open tender advertised

    Brief

    Trinity College Dublin is seeking a global media strategy partner to support student recruitment across three key divisions: Trinity Global (undergraduate and postgraduate recruitment across 20 schools), Trinity Business School (competitive private sector market requiring agile and flexible strategies), and E3 (ambitious global recruitment for 3 schools focused on sustainable solutions). The successful agency will work with dedicated marketing resources in each division to develop and execute media strategies for key international markets. Trinity Global and E3 require largely planned campaigns, while Trinity Business School requires high flexibility and agility to respond quickly to emerging opportunities in the competitive private education landscape. This engagement supports Trinity's strategic plan 2025-2030 to benefit Irish society and advance the university's ambitious national and international student recruitment targets.

    Track record

    7 awards · 7 winners
    Open panel

    Mostly framework call-offs rather than head-to-head competition.

    In professional services, EDUCATION PROCUREMENT SERVICE EPS has awarded 7 contracts to 7 suppliers.

    Who wins here
    1. Dentsu Ireland Ltd1× · 14%
    2. conlon travel1× · 14%
    3. Studyportals BV1× · 14%
    4. Crude Media Ltd1× · 14%
    5. Smurfit Westrock Security Concepts1× · 14%
    6. BLOOMBERG FINANCE L.P.1× · 14%

    +1 more supplier

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, KPMG LLP, PROMAR INTERNATIONAL — the field to beat, or your route in as a partner.

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    Take action
    View on sourceTED

    Award notice and full record on the publisher's site

    Publisher
    Publications Office of the European Union
    Licence
    EU 2011/833/EU + TED reuse notice
    Source
    ted.europa.eu
    Record ID
    622835-2026

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    EP
    Buyer
    EDUCATION PROCUREMENT SERVICE EPS
    Sector
    Professional Services