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BidSonar is an independent index of public-sector opportunities. We aggregate data from official sources and are not affiliated with any procurement body. Data is licensed under the Open Government Licence v3.0 and the EU TED reuse notice.

    ContractsIreland – Business and Management Consultancy Services – Advertising Media Buying
    Awarded contract

    Ireland – Business and Management Consultancy Services – Advertising Media Buying

    Status
    Awarded
    Published 14 Oct 2026

    Ireland seeks qualified consultancy firms to provide advertising media buying services through a negotiated procurement process with prior competition.

    🇮🇪IrelandPublished 14 Oct 2026· 3 weeks agoviaTED
    Status
    Awarded
    Published 14 Oct 2026

    Decision brief

    4 fields
    • Contract value
      Not disclosed
      Source did not declare a figure
    • Closing date
      Not published
      No closing date published
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇮🇪Ireland

    Suppliers

    2 suppliers
    • HM
      Havas Media Ireland Limited
    Lead contractor
  1. OM
    Optimum Media Direction (Ireland) Limited
    Consortium partner
  2. Lifecycle

    Awarded

    Contract awarded. Originally published 3 weeks ago.

    14 October 2026
    Awarded — no open tender advertised

    Brief

    This is a negotiated procedure procurement with prior call for competition for business and management consultancy services, specifically focused on advertising media buying. Interested suppliers should be prepared to submit their qualifications and experience in media buying strategies, vendor management, campaign planning, and media placement optimization. The negotiated procedure allows the contracting authority to select qualified bidders and engage in direct negotiations regarding scope, pricing, and contract terms. Suppliers must respond to the initial call for competition to be considered for subsequent negotiation phases.

    Track record

    2 awards · 2 winners
    Open panel

    Mostly framework call-offs rather than head-to-head competition.

    In professional services, IRISH WATER has awarded 2 contracts to 2 suppliers.

    Who wins here
    1. Havas Media Ireland Limited1× · 50%
    2. Hays Specialist Recruitment (Ireland) Limited1× · 50%

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, KPMG LLP, PROMAR INTERNATIONAL — the field to beat, or your route in as a partner.

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    Take action
    View on sourceTED

    Award notice and full record on the publisher's site

    Publisher
    Publications Office of the European Union
    Licence
    EU 2011/833/EU + TED reuse notice
    Source
    ted.europa.eu
    Record ID
    709855-2026

    Your fit

    Could you win the next one?

    This went to Havas Media Ireland Limited. Sonar reads IRISH WATER's work like this against your business — who holds it, and whether you could compete or partner next time.

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    IW
    Buyer
    IRISH WATER
    Sector
    Professional Services