Retail Analysis for Beef, Lamb and Pork Marketing Campaigns

AHDB is seeking a retail data analysis agency to evaluate the effectiveness of its 2026 marketing campaigns for beef, lamb, and pork products. The successful supplier must provide robust retail sales data and analysis covering total beef and lamb categories, and total pig meat down to specific product lines such as mince varieties. This analysis will measure campaign impact on consumer attitudes and retail sales, inform future campaign optimization, and demonstrate return on investment to levy payers. Two separate marketing campaigns will be analyzed under this contract. The supplier must have established access to comprehensive retail data sources and proven expertise in consumer media modelling and campaign effectiveness analysis. Budget: £100,000 (including VAT) per campaign (£200,000 total). Closing date: 21 October at noon.