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    ContractsMedia, Marketing and PR Services Framework Agreement
    Open tender

    Media, Marketing and PR Services Framework Agreement

    Contract value
    £74m
    Published 19 Aug 2026

    Welsh Government is launching a new £49.5-82 million Framework Agreement for media buying, marketing campaigns, and PR services, with a supplier engagement event on 8 September 2026.

    🇬🇧United Kingdom· WalesPublished 19 Aug 2026· TodayviaFind a Tender
    Contract value
    £74m
    Published 19 Aug 2026

    Decision brief

    4 fields
    • Contract value
      £74,000,000indicative
      Pounds sterling
    • Closing date
      Rolling
      No closing date published
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      Wales

    Lifecycle

    Open

    Open tender — no closing date published. Opened today.

    19 August 2026
    Open tender · no closing date published

    Brief

    The Welsh Government Commercial Delivery Team is establishing a new Framework Agreement for Media Buying Services, Integrated Marketing Campaigns, and PR Services. This framework will be available for use across the Welsh Public Sector. The framework value is anticipated to be between £49.5 million and £82 million. Following the cancellation of a previous procurement exercise, Welsh Government is seeking supplier input before progressing with the new framework. An engagement event will be held on 8 September 2026 to gather feedback on scope, structure, procurement model, and framework operations. Interested suppliers must register by noon on 1 September 2026 via the Wales Business Events website. Full details of the engagement event and registration information are available at: https://wales.business-events.org.uk/en/events/supplier-engagement-for-the-wgcd-media-buying-integrated-marketing-campaigns-and-pr-services-framework-agreement/. The complete scope of the Framework Agreement will be detailed in the Contract Notice and Tender Documents.

    Track record

    7 awards · 7 winners
    Open field

    No single supplier dominates the field.

    In professional services, Llywodraeth Cymru / Welsh Government has awarded 7 contracts to 7 suppliers.

    Who wins here
    1. Thinks Insight and Strategy1× · 14%
    2. Digital Health Advisory Ltd1× · 14%
    3. UKinbound1× · 14%
    4. Golley Slater Group Limited1× · 14%
    5. Cowshed Communication Ltd (Consortium bid - Grwp Undod. Cowshed is the lead contractor and W Lotus, Goodstuff and Arena Projects are consortia members.1× · 14%
    6. DIGITAL CARE CONSULTING LIMITED1× · 14%

    +1 more supplier

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, KPMG LLP, Hays Specialist Recruitment Ltd — the field to beat, or your route in as a partner.

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    Take action
    View tender on sourceFind a Tender

    Full notice and submission process on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06e807
    LC
    Buyer
    Llywodraeth Cymru / Welsh Government
    Sector
    Professional Services