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    ContractsLead Creative Agency for National Fostering Recruitment Campaign 2026
    Awarded contract

    Lead Creative Agency for National Fostering Recruitment Campaign 2026

    Awarded
    £2.6m
    Published 16 Oct 2026

    Opportunity for a strategic creative agency to lead the National Fostering Recruitment campaign, developing strategy, producing multi-channel assets, and managing brand guardianship in partnership with the Department for Education.

    🇬🇧United Kingdom· LondonPublished 16 Oct 2026· TodayviaFind a Tender
    Awarded
    £2.6m
    Published 16 Oct 2026

    Decision brief

    4 fields
    • Contract value
      £2,550,000
      Pounds sterling
    • Closing date
      Not published
      No closing date published
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      London

    Suppliers

    1 supplier
    • AC
      Accenture
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published today.

    16 October 2026
    Awarded — no open tender advertised

    Brief

    The Department for Education seeks a creative and strategic agency to lead the National Fostering Recruitment campaign. The successful agency will serve as the primary creative partner, responsible for: developing and executing creative strategy; producing campaign assets across all paid media channels and formats; maintaining brand consistency and guidelines; creating low-cost and organic content for owned and shared channels; and collaborating with the Department for Education and other contracted agencies. This is an ongoing engagement requiring strong creative capabilities, strategic thinking, and the ability to work effectively within a coordinated agency team led by WPP 650.

    Track record

    19 awards · 18 winners
    Open field

    No single supplier dominates the field.

    In professional services, DEPARTMENT FOR EDUCATION has awarded 19 contracts to 18 suppliers.

    Who wins here
    1. Rachel Kershaw Consultancy Services2× · 11%
    2. Careerminds UK Limited1× · 5%
    3. Eolas Consultancy1× · 5%
    4. The Sea View Trust1× · 5%
    5. BAM Agency LTD1× · 5%
    6. HH ASSOCIATES LIMITED1× · 5%

    +12 more suppliers

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, PROMAR INTERNATIONAL, KPMG LLP — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-07896e

    Your fit

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    Buyer
    DEPARTMENT FOR EDUCATION
    Sector
    Professional Services