Brand Identity Development and Design System

Nest seeks a partner to develop comprehensive brand fundamentals that create cohesive and effective brand expression across all internal and external audiences. External audiences include members (individuals saving through workplace pensions), employers (who select Nest for their staff), and Third-Party Administrators such as accountants and bookkeepers. The deliverables will include a new design language comprising a complete suite of brand assets, visual guidelines, and strategic direction demonstrating how Nest communicates in a warm, human, and relatable manner. The partner will also provide guidance on brand architecture and naming conventions to ensure consistency and clarity across all touchpoints.