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    ContractsGlobal Media Agency for British Council Services
    Awarded contract

    Global Media Agency for British Council Services

    Status
    Awarded
    Published 11 Sept 2026

    British Council is seeking a global lead media agency to manage paid media services across English, Exams, and Cultural Engagement programs worldwide.

    🇬🇧United Kingdom· LondonPublished 11 Sept 2026· 1 month agoviaFind a Tender
    Status
    Awarded
    Published 11 Sept 2026

    Decision brief

    4 fields
    • Contract value
      Not disclosed
      Source did not declare a figure
    • Closing date
      Not published
      No closing date published
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      London

    Suppliers

    1 supplier
    • OM
      Omnicom Media Group Europe Limited
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 1 month ago.

    11 September 2026
    Awarded — no open tender advertised

    Brief

    The British Council is seeking a single Global Lead media agency to manage paid media services across three key areas: English language programs, Exams, and Cultural Engagement. The selected agency will have the ability to deploy approved specialist partners under an Exception Policy, including arrangements for China market operations. This role requires delivering coordinated global media campaigns and performance marketing services, with the flexibility to engage sub-contractors for specialized services as needed.

    Track record

    21 awards · 21 winners
    Open field

    No single supplier dominates the field.

    In professional services, British Council has awarded 21 contracts to 21 suppliers.

    Who wins here
    1. Olaf&McAteer ltd1× · 5%
    2. LC INVESTIGATION LIMITED1× · 5%
    3. Omnicom Media Group Europe Limited1× · 5%
    4. CVENT EUROPE LTD1× · 5%
    5. Travel-sea International Services & Consultancy Limited1× · 5%
    6. Guru Online Hong Kong Limited1× · 5%

    +15 more suppliers

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, PROMAR INTERNATIONAL, KPMG LLP — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-066d46

    Your fit

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    This went to Omnicom Media Group Europe Limited. Sonar reads British Council's work like this against your business — who holds it, and whether you could compete or partner next time.

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    BC
    Buyer
    British Council
    Sector
    Professional Services